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"The best beauty secret is to feel confident, if you feel beautiful 
you’ll have a beautiful day!"

As the creative director for e.l.f. Cosmetics, Achelle oversees all product and brand development, entertainment marketing and editorial copy for the company. Since Achelle joined e.l.f. in 2005, she has introduced several new product lines including the popular Mineral and Studio Collections as well as expanding the brand into the nail and bath & body categories.

As a professional makeup artist, Achelle brings a unique perspective to e.l.f., ensuring that all formulations and colors meet the discerning needs of every consumer. Her keen, professional eye ensures that all products use the most cutting edge ingredients available while delivering on performance, design and accessibility.

In addition to working on celebrities, musicians and entertainment personalities and appearing on camera as a beauty and makeup expert, Achelle has spearheaded successful co-branding projects with Paramount, Warner Bros., Disney, Lifetime and HGTV. Serving as the voice of e.l.f., Achelle recently completed a re-design of, pens copy for the site and has built an impressive, interactive relationship with customers through her blog and other social media endeavors.

e.l.f. Studio HD Blush

Rich and creamy HD Blush naturally sculpts and highlights the cheekbones for a soft-focus effect that is great for everyday use. The Vitamin E enriched formula conditions and hydrates the skin for a healthy, radiant glow. Velvety soft, lightweight and highly pigmented color creates a long-lasting result for all day wear.

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