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In today's world, beauty and wellness go hand in hand – it’s a holistic approach that places good health and well-being at the center of what it means to be truly beautiful. Beauty comes from feeling and being your best, an inner confidence that translates to the outer-world as attractiveness.
We at e.l.f. believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget. Our cosmetics are designed to improve and accentuate the individual, not hide her away.
Launched in 2004 and guided by celebrity and beauty professional Scott-Vincent Borba, e.l.f. is a revolutionary new beauty company, able to provide a line of cosmetics that moisturize, hydrate, and enliven your complexion without taxing your budget.
We are often asked how we are able to provide our customers with such wonderful products, many for as little as $1. By developing quality cosmetics and the highest standard of service, but using the internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. always provides you with quality and value.
e.l.f. has been a revolution in the beauty industry, turning heads away from more expensive brands with its unique approach. These values extend to recently launched new lines of bath products and fine mineral make-up.
Some can’t believe that we are able to operate and grow with such low prices, but keep an eye on our Buzz section to catch some of our editors’ endorsements from Good Housekeeping, Cosmopolitan, Marie Claire, CNN and many others.
Although based in New York, e.l.f. is an independent company with no retail affiliation, and has distribution facilities in several regional centers to allow for fast turnaround and guaranteed delivery. Our dedicated team of customer service specialists work from our office in New York City, and can’t wait to serve you. We are looking forward to hearing how much you LOVE our products!
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Eyes, lips face cosmetics (aka e.l.f.) sell for the inexpensive price of $1.00 because we feel that you should be able to get prestigious cosmetics without sacrificing your budget. e.l.f. cosmetics is the first to put SPF in their lip gloss. e.l.f cosmetics caters to a mulititude of skin problems. Our clarifying pressed powder is infused with salicylic acid to help treat and prevent acne on oily skin. E.l.f. brightening eye liner is a gel based formula that glides on smoothly with no tugging on the eye lid. The eye liner also comes with a Free pencil Sharpener all for only $1.00. e.l.f. non stop eye shadow comes with four complimentary colors so you can mix and match and your own discretion. The trendy compact is sleek and fashionable. Our Bronzing Blush duo is the first to combine the color effects of blush with the tanning affects of a bronzer all it one stylish component. E.l.f. soothing lip gloss is infused with eucalyptus to give your lips a boost and a treatment at the same time. E.l.f. hypershine gloss is just like L'oreal juicy tubes offer a radiant shine with little color so it can be worn in addition to your favorite lip-gloss or lipstick. E.l.f shimmering facial whip is our all over blush similar to products by Neutrogena that sells in drug stores for more than $10. Our non-greasy formulation allows the color to stay on without a greasy feel. E.l.f. offers consumers the opportunity to purchase three complimentary face products for only $3.00! Our tone correcting concealer , SPF 15 Moisturizer and Clarrifying pressed powders are offered in 4 complimentary tones to appeal to multiple ethnicities all you need to do it know if you would be best for tone 1, 2, 3, or 4 and purchase them across all 3 categories. E.l.f. therapeutic lip balm can be used by men or women, similar to Chapstick for functionality, but infused with delicious crème Brule flavors . This is a product everyone is sure to love. e.l.f. cosmetics make great presents for bridal showers and stocking stuffers and carnival prizes, because they are only one dollar. Celebrities such as Sara Paxton gave out e.l.f. cosmetics at her birthday party as party favors Jamie Lynn Discala from the Sopranos picked up e.l.f in New York before it was available in stores. Also celebrities such as Rachel Bilson Samarine Artmstrong Lindsay Lohan Dominic Monaghan (Lord of the Rings) Kwame Jackson have been of the first to try e.l.f. e.l.f cosmetics is just like MAC cosmetics or Stila Cosmetics or Mary Kay for a fraction of the price. elf cosmetics is a premier brand for value priced cosmetics. If you are looking for cheap cosmetics but you refuse to sacrifice quality, elf is for you!Eyes, lips face cosmetics (aka e.l.f.) sell for the inexpensive price of $1.00 because we feel that you should be able to get prestigious cosmetics without sacrificing your budget. e.l.f. cosmetics is the first to put SPF in their lip gloss. e.l.f cosmetics caters to a mulititude of skin problems. Our clarifying pressed powder is infused with salicylic acid to help treat and prevent acne on oily skin. E.l.f. brightening eye liner is a gel based formula that glides on smoothly with no tugging on the eye lid. The eye liner also comes with a Free pencil Sharpener all for only $1.00. e.l.f. non stop eye shadow comes with four complimentary colors so you can mix and match and your own discretion. The trendy compact is sleek and fashionable. Our Bronzing Blush duo is the first to combine the color effects of blush with the tanning affects of a bronzer all it one stylish component. E.l.f. soothing lip gloss is infused with eucalyptus to give your lips a boost and a treatment at the same time. E.l.f. hypershine gloss is just like L'oreal juicy tubes offer a radiant shine with little color so it can be worn in addition to your favorite lip-gloss or lipstick. E.l.f shimmering facial whip is our all over blush similar to products by Neutrogena that sells in drug stores for more than $10. Our non-greasy formulation allows the color to stay on without a greasy feel. E.l.f. offers consumers the opportunity to purchase three complimentary face products for only $3.00! Our tone correcting concealer , SPF 15 Moisturizer and Clarrifying pressed powders are offered in 4 complimentary tones to appeal to multiple ethnicities all you need to do it know if you would be best for tone 1, 2, 3, or 4 and purchase them across all 3 categories. E.l.f. therapeutic lip balm can be used by men or women, similar to Chapstick for functionality, but infused with delicious crème Brule flavors . This is a product everyone is sure to love. e.l.f. cosmetics make great presents for bridal showers and stocking stuffers and carnival prizes, because they are only one dollar. Celebrities such as Sara Paxton gave out e.l.f. cosmetics at her birthday party as party favors Jamie Lynn Discala from the Sopranos picked up e.l.f in New York before it was available in stores. Also celebrities such as Rachel Bilson Samarine Artmstrong Lindsay Lohan Dominic Monaghan (Lord of the Rings) Kwame Jackson have been of the first to try e.l.f. e.l.f cosmetics is just like MAC cosmetics or Stila Cosmetics or Mary Kay for a fraction of the price. elf cosmetics is a premier brand for value priced cosmetics. If you are looking for cheap cosmetics but you refuse to sacrifice quality, elf is for you!Eyes, lips face cosmetics (aka e.l.f.) sell for the inexpensive price of $1.00 because we feel that you should be able to get prestigious cosmetics without sacrificing your budget. e.l.f. cosmetics is the first to put SPF in their lip gloss. e.l.f cosmetics caters to a mulititude of skin problems. Our clarifying pressed powder is infused with salicylic acid to help treat and prevent acne on oily skin. E.l.f. brightening eye liner is a gel based formula that glides on smoothly with no tugging on the eye lid. The eye liner also comes with a Free pencil Sharpener all for only $1.00. e.l.f. non stop eye shadow comes with four complimentary colors so you can mix and match and your own discretion. The trendy compact is sleek and fashionable. Our Bronzing Blush duo is the first to combine the color effects of blush with the tanning affects of a bronzer all it one stylish component. E.l.f. soothing lip gloss is infused with eucalyptus to give your lips a boost and a treatment at the same time. E.l.f. hypershine gloss is just like L'oreal juicy tubes offer a radiant shine with little color so it can be worn in addition to your favorite lip-gloss or lipstick. E.l.f shimmering facial whip is our all over blush similar to products by Neutrogena that sells in drug stores for more than $10. Our non-greasy formulation allows the color to stay on without a greasy feel. E.l.f. offers consumers the opportunity to purchase three complimentary face products for only $3.00! Our tone correcting concealer , SPF 15 Moisturizer and Clarrifying pressed powders are offered in 4 complimentary tones to appeal to multiple ethnicities all you need to do it know if you would be best for tone 1, 2, 3, or 4 and purchase them across all 3 categories. E.l.f. therapeutic lip balm can be used by men or women, similar to Chapstick for functionality, but infused with delicious crème Brule flavors . This is a product everyone is sure to love. e.l.f. cosmetics make great presents for bridal showers and stocking stuffers and carnival prizes, because they are only one dollar. Celebrities such as Sara Paxton gave out e.l.f. cosmetics at her birthday party as party favors Jamie Lynn Discala from the Sopranos picked up e.l.f in New York before it was available in stores. Also celebrities such as Rachel Bilson Samarine Artmstrong Lindsay Lohan Dominic Monaghan (Lord of the Rings) Kwame Jackson have been of the first to try e.l.f. e.l.f cosmetics is just like MAC cosmetics or Stila Cosmetics or Mary Kay for a fraction of the price. elf cosmetics is a premier brand for value priced cosmetics. If you are looking for cheap cosmetics but you refuse to sacrifice quality, elf is for you!Eyes, lips face cosmetics (aka e.l.f.) sell for the inexpensive price of $1.00 because we feel that you should be able to get prestigious cosmetics without sacrificing your budget. e.l.f. cosmetics is the first to put SPF in their lip gloss. e.l.f cosmetics caters to a mulititude of skin problems. Our clarifying pressed powder is infused with salicylic acid to help treat and prevent acne on oily skin. E.l.f. brightening eye liner is a gel based formula that glides on smoothly with no tugging on the eye lid. The eye liner also comes with a Free pencil Sharpener all for only $1.00. e.l.f. non stop eye shadow comes with four complimentary colors so you can mix and match and your own discretion. The trendy compact is sleek and fashionable. Our Bronzing Blush duo is the first to combine the color effects of blush with the tanning affects of a bronzer all it one stylish component. E.l.f. soothing lip gloss is infused with eucalyptus to give your lips a boost and a treatment at the same time. E.l.f. hypershine gloss is just like L'oreal juicy tubes offer a radiant shine with little color so it can be worn in addition to your favorite lip-gloss or lipstick. E.l.f shimmering facial whip is our all over blush similar to products by Neutrogena that sells in drug stores for more than $10. Our non-greasy formulation allows the color to stay on without a greasy feel. E.l.f. offers consumers the opportunity to purchase three complimentary face products for only $3.00! Our tone correcting concealer , SPF 15 Moisturizer and Clarrifying pressed powders are offered in 4 complimentary tones to appeal to multiple ethnicities all you need to do it know if you would be best for tone 1, 2, 3, or 4 and purchase them across all 3 categories. E.l.f. therapeutic lip balm can be used by men or women, similar to Chapstick for functionality, but infused with delicious crème Brule flavors . This is a product everyone is sure to love. e.l.f. cosmetics make great presents for bridal showers and stocking stuffers and carnival prizes, because they are only one dollar. Celebrities such as Sara Paxton gave out e.l.f. cosmetics at her birthday party as party favors Jamie Lynn Discala from the Sopranos picked up e.l.f in New York before it was available in stores. Also celebrities such as Rachel Bilson Samarine Artmstrong Lindsay Lohan Dominic Monaghan (Lord of the Rings) Kwame Jackson have been of the first to try e.l.f. e.l.f cosmetics is just like MAC cosmetics or Stila Cosmetics or Mary Kay for a fraction of the price. elf cosmetics is a premier brand for value priced cosmetics. If you are looking for cheap cosmetics but you refuse to sacrifice quality, elf is for you!
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