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Get the Look for Just $6! Add a minimum of $25 worth of product to your shopping bag. Add the Marsala Eye Kit(SKU #51555) to your shopping bag, creating a minimum bag value of $46. Enter coupon code MARSALA at checkout to receive the Marsala Eye Kit for $6. One per order at promo price. Offer ends 11:59 PM PST 10/12/2015.
e.l.f. how-to: backyard bbq!
e.l.f. how-to: backyard bbq!

It's almost the long weekend! Whether you've got beaches, barbecues, or booming fireworks planned for 4th of July Weekend, we have the perfect warm weather-friendly look. Our gorgeous model, Remie, was thrilled to show off this Backyard BBQ tutorial:

1.) We applied our Jumbo Eyeshadow Stick in Little Miss Thing to Remie's lids. The creamy formula is super long-lasting for being outside all day, and it's a great brightening neutral.

2) After lining, we applied several coats of our 3-in-1 Mascara to lift, lengthen, and define Remie's lashes.

3.) To keep those flirty lashes in place through any sweat and humidity, we then applied a coat of Waterproof Mascara Topcoat to Remie's lashes while the 3-in-1 Mascara was still tacky.

4.) Using our Blush Brush, we dusted our Mineral Blush in Sweet Retreat on the apples of Remie's cheeks.

5.) For a beautiful summer highlight, Remie blended our Radiance Enhancer in Sunrise directly on her cheekbones using the brush applicator.

6.) For a red pout that's perfect for Independence Day, Remie finished her look with our EX-Tra Lip Gloss in Michael. Love that shade!


RECENT COMMENT " I just did my first Elf haul I was not disappointed..still shopping for fav Brilliant Elf p..."


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how-to: brush-free beauty!
how-to: brush-free beauty!
MONDAY, JUNE 15, 2015

All hands on deck! We all love our makeup brushes, especially us here at e.l.f.! But sometimes, if we're feeling pressed for time and in a rush, adding brushes into the makeup equation just adds precious time to our morning routine! We challenged our friend Alexis to put on a full face of makeup without using any brushes. The results? A quick, gorgeous look that's perfect for early mornings and travel. Here's how she did it:

1.) Apply your desired shade in our Moisturizing Foundation Stick directly to the face, and blend with clean fingers (Alexis uses the shade Natural). We love our Foundation Sticks, because they're portable, easy to use, and great for full or light coverage!

2.) Next, Alexis applied the newest shade of our Smudge Pots, Wine Not (A beautiful burgundy!) all over her eyelid using her ring finger. The ring finger applies the least amount of pressure to the eye, and should always be used to prevent any broken vessels or accidental puffiness!

3.) For a little lift, Alexis then blended Pearls of Wisdom, another Smudge Pot shade, on her browbone (Again using her ring finger!)

4.) On to the rest of the face! Alexis used her pointer and middle fingers to gently blend the blush from our Contouring Blush & Bronzing Cream on the apples of her cheeks.

5.) Using the same fingers, Alexis then blended the bronzer from the same palette in the hollows of her cheeks, and along her hairline and jawline for a gentle contour.

6.) Don't you love when a beauty product turns out to be a multitasker? Alexis loves using the blush from the same Contouring Blush & Bronzing Cream palette she used on her face for a lip color! Quick and gorgeous, just the way we like it!



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how-to:bridal beauty!
how-to:bridal beauty!

We love hearing from elfettes who used their favorite e.l.f. makeup for their wedding! With wedding season upon us, we were inspired to create a beautiful bridal look featuring all-e.l.f. favorites. Every bride deserves to look and feel her best, and what better than e.l.f. to let a bride play beautifully? After all, it's her best day ever! Our model Erica was thrilled to play the bride for this look. Here's how we did it:

1.) Taking our NEW Everyday Smoky Eyeshadow Palette, blend a mix of the third shade and fifth shade on the lid with Eyeshadow "C" Brush.

2.) Using the same palette, mix a blend of the seventh, eight and tenth shades, then apply to the eye using the Contour Brush.

3.) A big day calls for BIG eyes! Apply the Everyday lashes from our Studio Lash Collection using the included tweezers.

4.) For more drama, apply our Cream Eyeliner in Black using the Small Angled Brush.

5.) For a flush that won't fade through I dos, dinner, and dancing, we applied our HD Blush in Headliner (Just a bead!) with the Small Stipple Brush.

6.) For kissable lips, we used our Matte Lip Color in one of our new summer shades, Dash of Pink.

Step 7 - For a perfect finish, set all over with the new Perfect Finish HD Powder!



RECENT COMMENT "You eye make is absolutely stunning. This would help me my friend's destination wedding in summer. I..."


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how-to: soft contour!
how-to: soft contour!
FRIDAY, JUNE 12, 2015

Have you heard about all the NEW goodies we've just rolled out on We're really excited about our new palettes for eyes and face! Our model, Maria, had fun using our new Contour Palette to sculpt her features. Here's what she looked like before:

And here's how to do it:

1.) Maria applied the bottom right color from the palette into hollows of her cheeks and down sides of her neck using the Small Tapered Brush. This will have a slimming, toning effect. Don't blend it in just yet!

2.) Next, she applied the bottom right color along the edges of her nose, as well as the sides of her forehead and chin

3.) To brighten, Maria applied the top right color underneath her eyes, on her cheeks, on the center of forehead, and chin. Since this highlighting shade is matte, it's great for adding a subtle highlighting affect anywhere the light hits first.

4.) Taking the final, shimmer highlight, Maria applied it where she wanted a more dramatic highlight: On the cheekbones and browbone.

5.) Blend, blend, blend! Taking our Ultimate Blending Brush, Maria gently blended in using soft, rotating motions. The result? Fabulous!



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