X
Get our Studio 11 Piece Brush Collection for only $3! Add products to cart, creating a minimum value of $30. Then, add the Studio 11 Piece Brush Collection (#85015) and use code BRUSHES at checkout to get the special price of $3. Cannot be combined with other offers or applied to previous purchases. Limit one per order. Offer ends 6/24.
elf Cosmetics

beauty blog

BACK
It's A Recession - Is Your Lipstick On?

Saturday, June 06, 2009

 

 Aliza Freud, a talented and visionary marketer, is the recent Founder and Chief Executive Officer of SheSpeaks, Inc. (www.shespeaks.com). SheSpeaks, Inc. is the leading women’s insights and on-line, word-of-mouth marketing network with over 100,000 members across the U.S. whose immediate reach totals over 12,000,000 women.  Aliza founded SheSpeaks based on the principle that women would thrive in a dedicated online community where they could gather, connect with others and see the power of their voices in action. The company has successfully tested products and services for such leading brands including Philips, Dove® Chocolates, Heinz, Food Network, Oxygen Network, AOL, Martha Stewart, Ghirardelli, L’oreal, OPI Cosmetics and others. 

   

The economy might be ugly, but single women across the country are
amping up their beauty routines.Turns out, you would rather give up
gold and diamonds than eye shadow and gloss, according to SheSpeaks’
recent Recession Shopping Survey. <http://www.shespeaks.com/recessionshopping> It just might be true that the more
things change, the more they stay the same. During past
recessions—from The Great Depression to the economic downturn in the
1980’s, sales of movies, condoms and lipstick rose, along with
nightlife entertainment.

Perhaps it’s in the worst of times that we find the best in ourselves?
Maybe by raising our spirits and looking and feeling good, we gain the

momentum as a culture to turn the economy around. Okay, maybe not, but
there is certainly something to be said about the fact that women
refuse to give up their waterproof mascara when people are crying
about the economy.

Have you made any cutbacks recently? What are you most willing to live without?


 
12 comments email to a friend print this page tags:
Digg Del Technorati feed BlogBook FaceBook Faves FeedBurner Google Kirtsy MySpace StumbleUpon Twitter Yahoo

 
To reply to another user’s comment directly, click on the Reply link in that comment box.

Click on the Thread link to expand a discussion stemming from that comment.
PrincessJK wrote:
1) 6/6/2009 12:09:33 PM
Unfortunately as a private college student, I have definately had to make cutbacks. Not to mention, work even more hours, so that finding time for shopping is virtually impossible. Of course I cut back on buying clothes before on cutting back on make up. I have a huge desk at work that I can hide in so people really can only see my face, hence why i decided it is okay to repeat outfits more at work haha. I have however given in to buying more makeup from convencience stores like Target and going with Maybelline or Covergirl rather than shopping at Ulta and Sephora. Hopefully in a couple years after I graduate and get a job, not only will i be making money but the economy also will, so we can stop compromising!
Reply to this
r0ckch1ck wrote:
2) 6/6/2009 10:43:02 PM
e.l.f. has the best makeup for such an amazing price. i just love it!!
Reply to this
r0ckch1ck wrote:
3) 6/6/2009 10:43:18 PM
e.l.f. has the best makeup for such an amazing price. i just love it!!
Reply to this
saraa wrote:
4) 6/6/2009 10:53:50 PM
"Recession" a scary word! Recently I lost my job so I had to cutbacks very badly...I can most willing to live without dinning out..instead I like to cook at home!!
Reply to this
cindi916 wrote:
5) 6/7/2009 5:13:27 AM
sheer mineral I havent been able to buy it so I have bought other derp store types. Nothing works like the sheer mineralmakeup, I use it after the mineral foundation and mineral powder. I have the more expensive brand andit doesnt do the great outcome I get from ELF>COM
Reply to this
Shoo wrote:
6) 6/7/2009 1:32:01 PM
Amazingly, I haven't had to make many cutbacks. To tell you the truth, my family has kind of always had money issues. The only thing I really have issues with is finding a job so I can shop some more E.L.F. :)
Reply to this
ch1215 wrote:
7) 6/7/2009 2:31:44 PM
I cook more at home and have been looking online for sales, coupons etc. that would help reduce the costs of my purchases. I love make-up, and it is a good thing I got introduced to e.l.f. products because I can still afford to look good. Looking good certainly help lift the spirits.
Reply to this
CullensGirl wrote:
8) 6/7/2009 8:11:11 PM
I've had to cut back on traveling to shop! I know...doesn't sound like much, but I live an hour away from ANY mall. Even an hour away from Walgreen and places like that. And I'm a tad bit addicted to makeup. When I found ELF it was awesome! Great amazing prices and great makeup! I can most def get more bang for my buck! Literally! Thanks so much!
Reply to this
liana wrote:
9) 6/8/2009 9:44:59 PM
I'd give up all my jewelry. Instead of my mascara and lip gloss. I can't live without either one.
Reply to this
betsykate wrote:
10) 6/16/2009 7:06:19 PM
This is why i use elf. I can't afford to buy expensive makeup
Reply to this
amcd76 wrote:
11) 6/19/2009 2:23:58 PM
On a similar note, I have noticed that a lot of designers are using bright colors this season. I guess they are trying to uplift our spirits in a recession. I was watching a fashion show on television, and the stylists said that the bright colors are a refreshing alternative to black, in a time when people need to say optimistic and happy. I am trying to wear bright colors, and I too wear make-up and style my hair nice, all to make myself feel better. Sometimes it's the little things that can make the biggest difference. I know that putting on lip gloss always makes me feel happy :)
Reply to this
devils_angel_ts wrote:
12) 7/11/2009 11:21:58 AM
I am a mother of 2 so of course i've had to make cutbacks, especially when it comes to stuff for just me. But i cant live without mascara and concealer (to cover up my tired eyes) them are just 2 things i cannot live without :)
Reply to this


Live chat by BoldChat
e.l.f. RSS Feed elf Cosmetics blog RSS feed
elf Cosmetics
most popular
Anne Hathaway is Catwoman 1/20/2011
Cleaning Your Kit 101 - Deep Cleaning Your Brushes 1/2/2013
Another Kardashian Catastrophe? 11/10/2012
Tampon Tail 4/28/2009
How Skinny is Too Skinny? 6/25/2007
What's Your Favorite e.l.f. Product? 2/7/2008
Color Theory: Eyes 8/20/2012


 elf Cosmetics

archives tags
elf Cosmetics
June 2013 (9)
May 2013 (10)
April 2013 (22)
March 2013 (14)
February 2013 (14)
January 2013 (28)
December 2012 (8)
November 2012 (9)
October 2012 (16)
September 2012 (15)
August 2012 (15)
July 2012 (16)
June 2012 (22)
May 2012 (22)
April 2012 (24)
March 2012 (20)
February 2012 (15)
January 2012 (17)
December 2011 (13)
November 2011 (17)
October 2011 (20)
September 2011 (24)
August 2011 (17)
July 2011 (12)
June 2011 (11)
May 2011 (15)
April 2011 (12)
March 2011 (18)
February 2011 (15)
January 2011 (15)
December 2010 (9)
November 2010 (7)
October 2010 (12)
September 2010 (13)
August 2010 (19)
July 2010 (11)
June 2010 (18)
May 2010 (25)
April 2010 (23)
March 2010 (36)
February 2010 (24)
January 2010 (25)
December 2009 (24)
November 2009 (28)
October 2009 (31)
September 2009 (37)
August 2009 (33)
July 2009 (36)
June 2009 (30)
May 2009 (15)
April 2009 (14)
March 2009 (19)
February 2009 (15)
January 2009 (22)


elf Cosmetics