1/3 OFF Almost Everything! Add products to your shopping bag creating a minimum value of $25. Use code MEMDAY in the coupon code box at checkout. Your discount will be calculated as 33% off everything $3 or more. Cannot be combined with other offers or applied to previous purchases. Maximum discount $100. Excludes $1 and $2 products. Offer ends 5/27.
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Friday, August 07, 2009 OK, I admit it, it may sound a little corny, but my business partner (and close friend) Susan Krivelow and I literally had one of those moments early this year when everything seems to click, a strange sense of clarity in a world of chaos. The economy was tanking, dozens of friends were losing their jobs, and the collective mood was, well, crap. Susan and I are hardcore, veteran journalists who had been talking about ‘doing something’, especially for women. We knew the time was NOW! The result: www.galtime.comGALTime.com.
 The premise: A for women/by women community meant to help each other. How could we be different? Think…Think! What if we could bring women real access to the experts we’ve met throughout our years but not in a ‘newsy’ way. Nope—instead we’d bring them video conversations to get real, down-home advice from the best of the best in all the areas that matter most: health, family, money, careers, DIY, home organization projects, cooking, travel, …and, of course, beauty & fashion. Within weeks, we had dozens of contributors, including women like SELF Magazine’s Elaine D’Farley; GALTime nutritionist, Elisa Zied, who’s also a contributor for MSNBC; and recipe superstar Camilla Saulsbury, who regularly cleans up the competition on Food Network Challenges. And, that is just the beginning! Next, we knew there was an AMAZING array of women online. So, of course, we tweeted! Twitter became (and still is) an invaluable resource. We met fast friends who couldn’t wait to share.
Our goal is to ‘pay it forward.’ We really do believe that, especially in these tough times, giving is the way to go. We profile charities and have plans to help our female soldiers. We cover light topics but also offer support for serious subjects like eating disorders and domestic violence. We will link people with similar missions. (We have the GALTime Social Network to help with that.) We will look for feedback and will evolve according to our members needs.
We just launched on July 20 and the response could not be more positive. Volume was so high at one point, our server crashed and we’re in the process of upgrading already to better serve our members needs. There’s so much involved. In many ways, launching the site is like giving birth! It’s a ton of work, it’s a little scary and we know it will change our lives forever (and hopefully YOURS) … and we wouldn’t change it for the world.
Where does e.l.f come in? Right now, new members of www.GALTime.com are automatically entered to win a fabulous makeup kit from the e.l.f. Cosmetics Studio line. (For rules, check out the GALTime registration page.)
 Charlene Bert is co-founder of GALTime.com (along with Susan Krivelow.) Charlene is a veteran broadcast journalist with two decades of experience in television news formerly serving as Executive Producer at the NBC affiliate in Boston. She went on to national television news syndication and is currently the VP of News for NewsProNet, a leading syndicator of news content both on-air and online. GALTime.com, the online magazine for women/by women, is Charlene’s passion and she intends to provide a comprehensive empowering community for women where they can stay savvy, informed, and connected. |
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