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Thursday, August 27, 2009
Growing up on the east coast I looked forward to the change of seasons. The natural progression of back to school, leaves changing color, sweaters being tossed over your shoulders. It made perfect sense that you stopped wearing white after a certain date and that your sandals stayed indoors for a portion of the year. Who would wear flip flops in November slurries?
Seasons are not so simple or sensible in Southern California, which I now call home. In California our seasons blend. Like a well colored sunset over the pacific. Seasonal visual clues from nature here are subtle. You have to look to the color of the grass on the hillside, and take stock of which plants are in bloom. Tourists hardly see the difference in the flowers between the palm trees. It’s something you only become attuned to after many “winters” in this mellow climate.
Despite the lack of cues from nature, however, Californians are quite game to show the change of season in their wardrobes and on their faces. Just because the landscape remains visually unchanged doesn’t mean our closets and makeup clutches have to. Sometime between Labor Day and Halloween the bronzed beach goddess look fades into the sunset and the wintry shades make their debut.
I look forward to those purple and gray frosts, those cocoa brown stains and cinnamon glazes, as surely as I used to look forward to the changing leaves of my youth. It’s reassuring. I’m officially on fall watch now, as I know it could happen at any moment. Whether I spy the new shades and tones on a beautifully sculpted suede boot or on a carefully shaded eyelid, the change of colors tells me that fall is in the air. Even when it feels like summer for most of the year, there are signs of the season. I can sense that the winds are about to change soon, and I can’t wait to see what colors they blow in!
Ciaran Blumenfeld, the founder of Momfluential, is a modern storyteller who started her career doing advertising copywriting and creating marketing campaigns in the non profit world. Since the arrival of Ciaran’s four children, she has re-focussed her writing skills on the online world, generating engaging content and product reviews for multiple sites.
In the past three years, Ciaran has written over 500 “stories”, ranging from baby naming, to discussing the birds and bees, and poking fun at my own quest for the holy rolling grail of parenthood, the “perfect stroller”. She has interviewed celebrities about their choice of products for their children, covered red carpet events and trade shows and met with many of her own design icons.
Ciaran knows how to help your company “dress for success” by evaluating your marketing materials, your website and your online presence. She can help you perfect your company’s story and make it memorable and meaningful for your potential customers. She can also suggest ways to use social media and “Word of Mom”/guerilla marketing tactics to spread your story to a wider audience.
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