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Monday, September 28, 2009 Networking – Appreciate the Value of One Significant Connection
Is networking really about the numbers? Yes, it’s nice to have a big networking group. However, with how many do we end up forming a true connection?
I’ve found that one truly significant connection means more than hundreds of surface connections. A few months ago I wanted to reflect on where the great women in my life had come from. I created a "networking tree" and discovered that almost all of my local connections originated from one person.
His name is Dave, and even though we haven’t worked together, after we met he introduced me to a special woman who runs a local networking group. As a result, an entire community of great women began showing up in my life. Dave was the seed that began my local networking tree.
Could I put a dollar value on Dave? No, yet his value to me and my business is enormous. Connecting with one person, when it’s the right person, can be the beginning of a relationship that blossoms. These relationships are invaluable and require the right intention to grow. I prefer the "farmer" versus the "hunter" approach in networking.
A farmer has a patient, visible approach to networking desiring collaboration and development versus the hunter approach of hit-and-run prospecting. The farmer approach is an excellent long-term strategy if you want to build a loyal networking base. It allows you to watch the seeds of connection grow and blossom into your own networking tree. Kim DeYoung is the original Metromom—a motivated mom entrepreneur committed to her family, her career and achieving success on her own terms. Also known as the “Get It Done Girl”, Kim is the dynamic and creative force behind Metromom.com, the “get it done” resource for the busy mom entrepreneur, providing solutions on marketing, money, mindset and motherhood. |
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