We here at e.l.f. want to celebrate beauty at any age! So we have teamed up with Exploremodeling.com to launch a nationwide casting call for our Face of 2010! Women from the ages of 15 through 40+ are encouraged to apply.
Models wanting to participate in this free, nationwide open casting should click here to fill out an entry form and upload their photos (professional photos not necessary).
You are encouraged to invite family and friends to vote for you. The model with the most votes as of December 31, 2009 will receive a 4 day/ 3 night Luxury Included® Family Vacation for two adults and two children* to a Beaches Resorts destination in Turks & Caicos or Jamaica.
In January, e.l.f. and a panel of judges from the modeling industry, including Cristina DeHart (founder of ExploreModeling.com) and Tammy Green (co-founder of The Green Agency), will select four females (one in each of the following age ranges)- one teen, one in her 20's, one in her 30's and one 40 plus. Those chosen will participate in a photo shoot in NYC and be featured on the EyesLipsFace.com website. At this point the public will vote for their favorite of four models to represent e.l.f. cosmetics in 2010. The "Face of e.l.f. 2010" will receive $1,000.00 in cash plus a "Make-up for Life" package from e.l.f.
Casting runs from Sept 14, 2009 until December 31, 2009. At the end of the casting, the judges will put possible candidates "On Hold" for further consideration. The Judges will narrow the field down to 4 Semi-Finalists, one model from each of 4 age categories:
- 1 model under 20 year
- 1 model 20-29 years
- 1 model 30-39 years
- 1 model 40 years plus
The 4 Semi-Finalists will participate in an e.l.f. Photo Shoot in New York City, travel and lodging expenses paid. Upon completion of the Shoot, each Semi-Finalist will receive an e.l.f. cosmetic package worth ~$300 USD. In addition, each of the Semi-Finalists will receive re-touched "tear sheets" from the photo shoot.
The Semi-Finalists photos from the New York City Shoot will be posted on Explore Modeling so the public can vote for their favorite. The Semi-Finalist with the most votes after a 30-day voting period will be declared the "Face of e.l.f 2010". The winning model will receive:
- $1000 USD compensation
- "Make-Up for Life" cosmetic package
We are really excited to be working with ExploreModeling.com for our Face of e.l.f. initiative. ExploreModeling.com inspired us to come up with the idea of Beauty at All Ages, which is perfect because e.l.f. Cosmetics is all about allowing women of all ages to spoil themselves without going broke.
Chief marketing Officer