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New Website

Thursday, January 07, 2010

E.l.f. just got a makeover! What do you think? Love the new website look and feel? Easier to shop the products you love? We would love to hear your feedback!

Old Look:

76 comments		email to a friend		print this page	tags:	e.l.f. eyeslipsface website

GirlLovesPink wrote: 1) 1/7/2010 12:24:20 PM I like the new design, but I can't get it to work in the latest version of Firefox. The drop down menus make the screen go all crazy.
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Emmamm86 wrote: 2) 1/7/2010 1:13:40 PM I love it! great organization. and its a lot easier to look at the Shop Brand studio products.
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blessedmom wrote: 3) 1/7/2010 4:13:25 PM I love your new site! It is easier to look around and check out all the products. IMO I think the products are easier to find too! Great Job!
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Genesis wrote: 4) 1/7/2010 4:17:08 PM I LOVE IT! I'm a big fan of the black!
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Funnygirl28 wrote: 5) 1/7/2010 4:21:47 PM I really like the new site -- it's more sophisticated and I like the gray shades. I also like the easier to use drop-down menus. Looks great! I'll be sure to write about the new look on my blog, dailybeautybuy.com.
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Imei wrote: 6) 1/7/2010 4:23:02 PM I like your new website lay out much better. It appears more slick, more professional, and well-organized. Any way to add a Twitter feed on the right side of the screen? What about embedding makeup tips on video right onto a page, with a Twitter feed running by? Imei
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Emmamm86 wrote: 7) 1/7/2010 4:28:22 PM the new drop down menus are awesome! how do you make the custom compact now? i cant find how? I can find the compact and it just has wish or add to bag but no way to add the colors in like before.
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can't get enough lip candy tins! wrote: 8) 1/7/2010 4:32:24 PM I love the new website! It's so sheek & lovely! It's much easier to shop now.
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betsyocampo wrote: 9) 1/7/2010 4:34:57 PM i like it! i think it looks great. i'm a fan of black (i like pink too, though) and think it's very elegant and chic. way to go!
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PHONIEX1 wrote: 10) 1/7/2010 4:42:59 PM Wow it looks great much more organized and easier to navigate, i love that theres a search bar it looks so much more modern... Great job ELF!
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KarlaMoore wrote: 11) 1/7/2010 5:02:06 PM I think the new website speaks loads to the brand. It is sleek and simplistic just like their cosmetics. There may be a few more navigational steps to find what you want, but if you look closely, there is now more than one route as well to find products. TRES SUPERB! I also love the new gifts section. Arranging things by price point was genius and... See More ELF will definitely make my Christmas shopping for next year much easier. The last thing that I have noticed so far is the individual product pages. These pages seem to offer a lot more information on each product, more social media opportunities, and if I'm wrong, then at least now it's more noticeable! Thanks ELF... you just keep getting better everyday!
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monkeymom wrote: 12) 1/7/2010 5:15:57 PM Love the new website!! I would like a wishlist though, or somewhere to keep items for later. I also liked the build it yourself kits using the make up bags, but don't see that anywhere. However, the site iself is beautiful, looks very cool, and makes me love E.L.F. even more!!!!!!!
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Diva wrote: 13) 1/7/2010 5:21:23 PM I love the new website. It's easy to navigate, look at and I love the colors!
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triniee wrote: 14) 1/7/2010 5:39:25 PM I love the new layout! Looks great and its easier to use and find the things that we're looking for!! Keep up the good work! :)
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The Makeup Muse wrote: 15) 1/7/2010 6:20:42 PM i like it! Has a clean fresh look & seems to be working well, I had to check my fav item's to make sure they were still there & they are...so all good!
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aeboling wrote: 16) 1/7/2010 7:42:25 PM LOVE, LOVE, LOVE! It is sooo much better that all the lips, eyes, etc are grouped together, so you can see all the lipglosses no matter if they are studio, normal or mineral. Love you guys! Slowly but surely my whole makeup collection is becoming e.l.f. by replacing my other makeup. And it's not just the prices, it is the quality of the products! yay!
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melinhect wrote: 17) 1/7/2010 9:02:25 PM i love the new site design...it is much easier to navigate...but it takes a bit longer to load.
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jen_joe_jalene@yahoo.com wrote: 18) 1/7/2010 9:11:26 PM It looks more professional, love it! Does take a longer time to load though.
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L. Danielle wrote: 19) 1/7/2010 9:20:56 PM I was so surprised when I came on the site today.... was wondering if I entered the address in. But the site is very cool and very well organized.
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CassieLOO wrote: 20) 1/7/2010 9:52:44 PM It's fantastic!! So much better than the last!!
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KelTX wrote: 21) 1/7/2010 9:59:30 PM I love that you revamped your site. I am a huge fan of reviews and much easier to look those over. Plus your site has much more to offer now and is layed out much nicer. I would like if you were to add video options on how to use some of your products or how they look on or why you would use them. Some products just don't offer enough info for me to make a decision (eye transformer - why?) Give demos on how to use if you have a long face, wide face...emphasize the good. Would love that.
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pennybeauty wrote: 22) 1/7/2010 10:00:52 PM L-O-V-E the new layout! It's not only prettier to look at, but soooo much easier to use! Great job!!! =] =] =]
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mommiemoon wrote: 23) 1/7/2010 10:10:23 PM I LOVE the new website, it's so much easier to navigate through!! Plus now I can see all of the different sites that I can also find ELF on, I never knew ELF was on Facebook WOW!!!
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#1 ArmyDiva wrote: 24) 1/7/2010 10:39:37 PM The site's new look isnt too bad, the white background is sort of plain, but I like it. It reminds me of the canvas of a face. I cant explain it, but it does. Very fresh and clean. I almost thought I was at the wrong site at first.
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nakaoi wrote: 25) 1/8/2010 6:47:19 AM I do not like the new website. Background is drab and boring. I loved the pink background. Try a color for a background. White is not working.
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mimi243 wrote: 26) 1/8/2010 7:48:40 AM I think your new website is nice. i dont really like the product pages because theyre so much smaller and kind of awkward, but it does look more proffessional.I kind of liked just being able to click on the product and go to it, instead of having to got to 2 different pages. and why did you move the beauty blog and everything else up to the top?! its harder to find.overall, this makeover reflects the fact that the company is growing and that as it becomes more well known, you need to not only sell high quality products, but look like you sell high quality products.
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PandaBear wrote: 27) 1/8/2010 11:04:46 AM i like it! it's very sleek and better organized
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Flowerlady wrote: 28) 1/8/2010 11:35:06 AM I would definitely use them! I try to brush my tongue with my toothbrush and it doesn't work well. Then I wonder about my breath? Your proposed colors are cheerful, and easy to see.
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Love the new look wrote: 29) 1/8/2010 12:00:29 PM I love the new website guys! I wasn't so sure last night, what with the technical difficulties and all, but now that that's sorted out I think it looks great- very professional looking and it's easy to find what exactly what you're looking for. Love it!
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annabelle wrote: 30) 1/8/2010 2:53:44 PM I like the new look. It'll take some time getting used to the new organization of things, but overall it's a positive improvement. Only one thing I found irritating, I can't add items to my "favorites" anymore... will that feature return? I still have a list of favs, but no way to add new ones... :(
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alyson247 wrote: 31) 1/8/2010 10:32:45 PM These are really cute, but I wonder if most people could achieve the same effect by consistently brushing their tongue with a toothbrush? I always do this and have never had a problem with white film building up on my tongue. Regardless, it's a good idea to clean your tongue regularly. My dentist mentioned that research demonstrates a link between excessive plaque build-up in your mouth and heart disease. So cleaning your tonque not only makes for nice breath, it's good for your overall health.
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Heather C wrote: 32) 1/8/2010 11:44:30 PM I like the look of it but it is really confusing. Usually it is easier to look through each category by itself viewing all the products at once. This way makes it much more confusing. Definatly liked the old way better.
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MakeUpJunkie wrote: 33) 1/9/2010 3:48:09 PM I think it looks great but I would really love to see a "Whats New/Coming Soon" page.
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FunniSunni wrote: 34) 1/9/2010 11:02:33 PM I like it. It kinda caught me off guard at first because I was just here the day before lol. But I love it overall!
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Some Same wrote: 35) 1/9/2010 11:54:12 PM I personally think that this new design is great, but you should hav kept some the same. For example I found it really nice when a clicked on a product it listed all the colors and their pictures very clearly. Yes this new design does that but I liked that particular design better. But once again nice job... and if you want an even more recent design just e-mail me... I have a great design.
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Jaylee wrote: 36) 1/10/2010 10:25:20 AM Love the new website!! the new design and features makes you want to be on the website all day long. Always new things to discover.
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VeganGal wrote: 37) 1/10/2010 1:53:51 PM The new look is SOOOO much better than the old pink look. It now classy, sleek, and so much more organized. I love style and convenience! Thanks elf! =)
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Carocutie! wrote: 38) 1/10/2010 7:05:11 PM The new website looks very sleek and professional! Bravo!
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stasiasays?! wrote: 39) 1/10/2010 7:25:45 PM I like this new design, its very professional and snazzy
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Taci:) wrote: 40) 1/11/2010 12:15:03 AM L love the new look but hate the layout. I takes for ever to find things now.I miss the add all to cart feature. I like now the reviews are now at the bottom of the screen. I also like that the studio, mineral,sugar kiss and other line show up on one page if you click for example foundation. but not all of the products come up for example with foundations. not all of them come up :( i have to look for powders to see the clarifing pressed powder :( and also the color sticks what the heck is that under????? I think you should still have a main page for each line where you show every product in that line (like the old webpage). It would be a little less confusing. And get rid of the pictures of things you no longer carry like the mineral brush set. I cant buy it so dont make me think I will see it when I click on the picture of it :(
1 Reply \| Reply to this \| Open Thread

hollie wrote: 41) 1/11/2010 1:27:25 AM so how do i favorite anything?
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Sunny23 wrote: 42) 1/11/2010 1:14:55 PM I cannot see anything on the new website - all of the screen is greyed out with the exception of a few blocks of white with merchandise. I cannot see any buttons, therefor I cannot order anything - bummer
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KimChim wrote: 43) 1/11/2010 3:25:28 PM Love the new sleek look of the website. I do hope its still phone friendly! Awesome products at college girl affordable prices!
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ileset wrote: 44) 1/11/2010 4:09:06 PM I like this new look better. The other one was harder to navigate. Plus, the drop off menus rock. I also liked that I don't have to look around all the website for the tools I need, you have, for example all the brushes together (including the studio collection), which is great!!
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xwinnielovex wrote: 45) 1/11/2010 6:05:29 PM love the new design! especially since everything is more organized :]
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mooland wrote: 46) 1/11/2010 6:35:22 PM Please expand your virtual makeover thing to actually include relevant products. It's just as slow and irritating as before-- it's an awesome feature and could be great!
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Cancun Queen wrote: 47) 1/11/2010 6:51:41 PM I love the new look of your site e.l.f.So realistic looking, and cool! Your web designers have done an awesome job!!!!
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Makeup Girl wrote: 48) 1/11/2010 9:48:54 PM I HEART your new look! What you guys have done to this website really is amazing~ I really justlove the way you guys are always giving tips on the latest fad, or updating us on new makeup. You guys are my idol~~ *
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epaguada wrote: 49) 1/11/2010 11:45:00 PM I love the new sight!! haha site and sight!!! its really shic and easy to use!!! keep up the good work!
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debz wrote: 50) 1/15/2010 12:14:37 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debz 1 wrote: 51) 1/15/2010 12:18:16 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debz loves color wrote: 52) 1/15/2010 12:18:58 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debbiez wrote: 53) 1/15/2010 12:20:20 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debbiez loves ELF wrote: 54) 1/15/2010 12:20:48 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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Cookie Pie wrote: 55) 1/12/2010 2:34:44 AM Although on the surface the new site looks much more professional, I prefer the old site. I liked how the nail polish, for example, would show all the bottles with the name of the color beside each bottle. On the new site, there are color swatches, but I have to scroll over each swatch to see the picture of the bottle and the name of the color. It makes it harder to remember/compare all of the colors and figure out which one(s) I want to buy. It also makes it harder to see at a glance any new colors that I might want to try.
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OtterKim1 wrote: 56) 1/12/2010 3:01:45 PM I really like the site make-over - it's a New Year and a New You! The navigation is better overall - although I couldn't get a couple of the links to function (i.e. the auto-delivery). I am officially an e.l.f. Ambassador - so I share the links with all my friends and blog readers frequently. Great promo deals for 2010 already - thanks so very much for reading my mind with all the great Studio line products - I look amazing! :)
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debbiez loves ELF 51 wrote: 57) 1/15/2010 12:21:08 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debbiez ELF 51 wrote: 58) 1/15/2010 12:21:49 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debz ELF 51 wrote: 59) 1/15/2010 12:22:13 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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debz ELF wrote: 60) 1/15/2010 12:22:55 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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I am in love with ELF wrote: 61) 1/15/2010 12:23:30 PM I love your new look. I am new at ordering and I'am awaiting my first two hugh orders, can't wait. Was able to shop eaiser with the new site and hope the products are true to color and size. Thank you
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I am in love with ELF wrote: 62) 1/15/2010 12:27:41 PM Sorry for the 5 posts to get my point across I had problems with the nick name coming up stating that the nickname already excisted so I kept mking one up and sending sorry again
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LoveThis wrote: 63) 1/15/2010 12:56:59 PM I actually have tried ordering from the new website SEVERAL times and it doesn't work at all for me - like I'll add products to my cart and then they won't even register there when I click on my cart. I'm not sure what's up with that, but it's a bit frustrating because I would really like to purchase certain products soon... hopefully it'll work soon! Let me know if you have any suggestions.
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Danztrax wrote: 64) 1/15/2010 2:17:17 PM "Why fix it if it ain't broken?" The old way was perfect...sorry, but I guess I'm in the minority. I just don't like the new look.
1 Reply \| Reply to this \| Open Thread

mbishop77 wrote: 65) 1/15/2010 3:41:56 PM The new website looks okay, but the layout is HORRIBLE. The old one was MUCH easier to navigate- it's simple, "no-fuss", headings and categories made it much easier to shop, and shop often! Now, it just gives me a headache. Unfortunately, I won't be doing much shopping from ELF anymore because of this new layout. It's a shame, because I used to order from you at least twice a month!
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mgirl wrote: 66) 1/15/2010 3:52:13 PM I love the new website it looks WAY better then the old one .
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CINNABERRY wrote: 67) 1/15/2010 4:19:06 PM HATE HATE HATE the new web site. The black background and grey text is very difficult to read. And each time I click ona product I keep getting the same list over and over before the correctr page opens. PLEASE bring back the old site or improve the new one.
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couponlover97 wrote: 68) 1/15/2010 6:47:56 PM i love your new website but the only comment that i will make is that for some reason your sight is really slow... but still this is a humongous upgrade!
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Myako wrote: 69) 1/15/2010 8:48:09 PM It still loads weird (right side first, then centering) and it's a bit annoying. I wish that disappeared, otherwise it looks fantastic.
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shaydeebaby wrote: 70) 1/16/2010 12:30:29 PM I do like the makeover, however, I liked the old one more. This one makes my computer go whack and it takes a really long time to load right. Overall, I liked the old one better.
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