One Day Only - Get a Backyard Party Beauty Kit for $5 and 40% Off our Summertime Staples !
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Get the Backyard BBQ Kit for $5! Add a minimum of $25 worth of product to your shopping bag. Add the Backyard BBQ Kit(SKU #51529) to your shopping bag, creating a minimum bag value of $43. Enter coupon code BBQ at checkout to receive the Backyard BBQ Kit for $5. May be combined with 40% Off Summer Staples promotion. One per order. Hurry, offer ends 11:59 PM PST!

Save on our Summer Staples! Add products to cart, creating a minimum value of $25. Enter code STAPLES in the coupon code box at checkout to get 40% Off items in the Summer Staples section. Cannot be applied to previous purchases. Maximum discount on Sale $100. Offer valid online only. Offer ends 11:59 PM PST 7/6/2015.
Celebrity Trend- Wig Stylists!
Celebrity Trend- Wig Stylists!

Did you know most celebrities use a myriad of wigs like your elf false eye lashes! There are actually “wig stylists” popping up now.  Here’s how it works.  An “A” celebrity typically has multiple events to promote themselves or one of their many projects.  It’s not good enough to just change an outfit.  As simple as changing your lipstick color and slipping on a new frock, you can piece on an up-due, layer on long hair, or just cap on a perfectly quaffed wig (pre-prepared by your hair stylist).  This is going to be a big upcoming trend. 


Scott-Vincent Borba Celebrity Esthetician and Make-up Artist.

For over a decade, Scott-Vincent has been a renowned innovator in the beauty category and has worked on such esteemed brands such as Hard Candy Cosmetics, Johnson & Johnson®, P&G/Wella-Sebastian, Shiseido/Joico, and Dr. Murad.
Scott-Vincent helped found E.L.F. Cosmetics with the idea that quality color cosmetics shouldn’t be limited to high-end department stores. Aside from contributing to the monthly blogs, he oversees new product development and leads the brand with head-turning innovation.

A graduate of Santa Clara University, Scott-Vincent received an education in Psychology, Law, Business and Marketing.  Since then, he has succeeded as a high-fashion model, TV personality and became a licensed aesthetician to further his credentials and experiences. He founded BORBA, and continues to use his creative thinking to push the envelopes of skin care as we know it.

Beyond creating groundbreaking approaches to skin care, Scott-Vincent Borba’s passion lies in raising awareness for the needs of troubled children.  He is an active spokesperson for The Covenant House, a non-profit organization that provides food, shelter, counseling and education for youth in need



RECENT COMMENT "Too bad buying a myriad of wigs is considerably more expensive than buying ELF false eyelashes. Espe..."


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New Makeup Collections!
New Makeup Collections!

Check out the video for our new Medium and Large Makeup Palettes!


RECENT COMMENT "I had been looking for a smokey eye kit for a long time but I did not want to spend a fortune. I fo..."


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Makeup Tips for Lips - Debbie Jean
Makeup Tips for Lips - Debbie Jean

Making the right choice when it comes to lip shades is an important part of your make-up application. Here are some tips to help you choose a suitable shade.
Take the following into account when choosing a lip shade
  • Your personality: Lipstick color is such a personal thing and it should therefore be chosen by you personally. Expecting someone else to choose it for you is like asking them to choose what shoes or accessories you should be wearing. Out going vibrant people tend to prefer brighter shades, whilst those that are more reserved prefer subtle shades for their lips.
  • If you have small lips stick to lighter or brighter shades rather than going darker. Perhaps opt for lip gloss instead of a solid lipstick color.
  • Fuller lips can be enhanced or detracted from depending which you are trying to do. To enhance use lip gloss, bright lipsticks or striking deep shades. To detract from full lips use neutral, matte shades this will help tone down and detract from a full mouth.
  • Keep an eye on lipstick trends, pearlised lipsticks are not in at the moment. Juicy, glossy formulas come and go whilst the matte red lip seems to be a true classic.
  • Avoid applying obvious lines of lip liner this looks dated. Blend your lip liner inside your lip edge to create a less obvious look and then fill in your entire lips with gloss or lipstick.
  • If your lips are pink you may not require much lip color and opt for a lip gloss rather than a lipstick. Whilst those who have pale lips might want to add color by using a lip stick shade.
A handy trick is to apply a shimmery highlighter to the bows of your top lip. This creates a lovely highlight to your lips.
Top make-up artist Debbie Jean provides expert make-up advise - by
offering personalised on line make-up guides. Visit Debbie's make-up website
for more details:



RECENT COMMENT "This was helpful. As a woman (I can't say it!) a woman who is 46 (I will not say "middle aged"..."


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Makeup Age?
Makeup Age?

I get this question all the time, when should I start wearing makeup?  When did you start wearing makeup?  Do you think that was the appropriate age to start wearing makeup?  What age to you think girls should start wearing makeup? Should it be a gradual process where girls start off with only one or two items, then mature into full coverage?  What should these items be?  So let’s hear your thoughts…


RECENT COMMENT "My mom let me start wearing lipgloss at a pretty young age since it's pretty harmless and wore off r..."


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