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I'm a Whrrl Girl!I'm a Whrrl Girl!
TUESDAY, OCTOBER 27, 2009
At times it feels like my life is not only the fast lane, it’s on the autobahn! That’s why I was thrilled to discover Whrrl. It’s a mobile and Web application that allows me to tell my stories on the run - live from the scene - and then share them with my friends and family, as well as my readers on various blogs.
I’ve never had the patience for scrapbooking and I’ve always been an in-the-moment type of gal. With Whrrl, I can take a few snapshots, add in my comments and a text slide or two, and share an event with my pals before I’ve even left the party. It’s super fast, and super easy. Whrrl works with my camera phone via their iPhone app, or via SMS text on any other mobile phone.
If your friends are also on Whrrl, then you can build your stories together and collaborate, sharing your photos from a single event. This was the case when I recently hosted an ELF MUAH (Makeup at Home) party, where several of my friends in attendance, were also telling their stories live via Whrrl.. Check out our Whrrl MUAH party here: You can also search for #MUAH on Whrrl and see some of the other successful MUAH parties.
Whrrl stories don’t always end on the scene. After you get home, you can add in your photos from your digital camera, and polish your story from the Web. You can even add more text slides, rearrange your pictures, and send out the finished product via email or as a Twitter or Facebook update (which you can also do from your phone).
Whrrl is a great way to check out what’s going on right now. It’s fun to view other people’s stories as they happen. To sign up, you can use Facebook Connect to quickly and easily connect to all your Facebook friends who are already on Whrrl.
Who’s Whrrling near you? Go to Whrrl.com and find out!
Ciaran Blumenfeld, the founder of www.Momfluential.com, is a modern storyteller who started her career doing advertising copywriting and creating marketing campaigns in the non profit world. Since the arrival of Ciaran’s four children, she has re-focused her writing skills on the online world, generating engaging content and product reviews for multiple sites.
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As Seen on T.V. - by Aliza FreudAs Seen on T.V. - by Aliza Freud
MONDAY, AUGUST 03, 2009
Have you ever bought an “As Seen on TV” product? Recently I’ve noticed a lot of SheSpeaks members posting reviews about products they bought after seeing them advertised on television. “Strap Perfect,” the little device that cinches bra straps together to make them invisible, “Smooth Away” the fast and painless hair remover and the “Bumpits”
hair volumizer are just a few items members are talking about.
When polled, most SheSpeaks members said they were satisfied with their purchases (34%), although many others were disappointed in their TV beauty buys (26%). Not surprisingly, some SheSpeaks members said they didn’t trust products sold over the airwaves. (9%)
But we do trust the opinions of each other.
The power of word-of-mouth always amazes me. Our members are constantly posting reviews of all kinds of products, talking to each other about them and inspiring other members to purchase their best bets. Whether it’s about skincare or a sitcom, we women definitely thrill in sharing our thoughts with each other. Our ability to spread the word—like wildfire--about everything from makeup to mothering certainly sets us apart from our male counterparts. Talk about “Mars vs Venus! You don’t tend to hear men recommending aftershave and jeans to each other!
Learning about these TV products and reading SheSpeaks members’
reviews got me thinking about the power of “as seen on TV.” Granted, some products seem a little crazy (like the rubber gloves with tiny sharp claws on them for peeling vegetable) but many of the beauty products advertised on TV are proving to be handy little affordable tools of innovation.
Have you ever bought an “As Seen on TV” product? What was the major selling point for you?
Aliza Freud, a talented and visionary marketer, is the Founder and Chief Executive Officer of SheSpeaks, Inc. (www.shespeaks.com). SheSpeaks, Inc. is the leading women’s insights and on-line, word-of-mouth marketing network with over 100,000 members across the U.S. whose immediate reach totals over 12,000,000 . Aliza was inspired to create SheSpeaks, with the intention to showcases products, services and content for companies that want to establish a direct dialogue with female consumers, based on over a decade of corporate, global brand management experience. Aliza realized there was a tremendous opportunity to help client companies spark women’s interest, obtain candid feedback, grow word-of-mouth awareness, and build long-term brand advocates, by developing a diverse, national network of female members whose primary intention is to share insights or opinions.
Ms. Freud observed that in this era of increasing consumer control over media, marketers need to be smarter about winning consumers’ attention, and are beginning to integrate rapidly evolving social networking tactics into the marketing mix. She founded SheSpeaks in 2007 based on the principle that women would thrive in a dedicated online community where they could gather, connect with others and see the power of their voices in action. The company has garnered traction quickly, successfully testing products and services for such leading brands in the beauty, packaged goods, and media industries, including Philips, Dove® Chocolates, Heinz, Food Network, Oxygen Network, AOL, Martha Stewart, Ghirardelli, L’oreal, OPI Cosmetics and others.
She is a recognized expert on word-of-mouth marketing and women’s insights, and frequently addresses conferences and forums, as well as has been featured on ABC News, Good Morning America and in Brandweek, AdAge and other publications. Ms. Freud is a mother of two and serves on the board of Step Up Women’s Network, a non-profit organization dedicated to developing the next generation of female philanthropists.
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