Limited Time Only-Grab Halloween Looks For Only $5 and Get a Fall Smoky Eye Kit for Just $6!
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Limited Time Only! Add our 7 scary beautifully Halloween Kits to your cart for just $5 ($9-$12 value). Cannot be applied to previous purchases. Offer valid online only. Offer valid while supplies last. Offer ends 11:59 PM PST 10/19/2015.

Get the Look for Just $6! Add a minimum of $25 worth of product to your shopping bag. Add the Marsala Eye Kit(SKU #51555) to your shopping bag, creating a minimum bag value of $46. Enter coupon code MARSALA at checkout to receive the Marsala Eye Kit for $6. One per order at promo price. Offer ends 11:59 PM PST 10/12/2015.
Odeya Rush Gives Us the Glam!
Odeya Rush Gives Us the Glam!

Source: Shutterstock

It's one of those rare moments, like seeing a rainbow or finding a four-leaf clover, but I think I may have actually seen a star being born. Soon-to-be-It-Girl Odeya Rush made her red carpet debut at the premiere of her new movie The Giver last week, with an all-around glam look that I don't think will soon be forgotten. This girl may have been a relative unknown a mere few weeks ago, but I am predicting major star potential in this girl. But seriously, let's talk about that red carpet beauty! 17 year-old. Odeya absolutely killed it with this beautiful, youthful look that enhanced all her best features. (Those brows! That lip color!) While, fair enough, it isn't all that risky of a look, she still managed to look both Hollywood-glam while staying age-appropriate.

Wanna try Odeya's look? Start with any e.l.f. primer, we like the Studio Poreless Primer for this look. It gives your foundation such an airbrushed look! Next, apply your favorite e.l.f. foundation all over the face. This look's gotta be flawless, so have our Studio Complete Coverage Concealer Palette in your arsenal to camouflage any imperfections. Odeya has a subtle glow, which our NEW Pressed Mineral Bronzer provides perfectly! Try it in the shades Baked Peach or Tan Toffee for a similar look. Simply blend along your hairline, jawline, and in the hollows of your cheeks with our Studio Mineral Powder Brush. Keep it natural (All-natural! Literally!) by using a kiss of our Pressed Mineral Blush in Sweet Retreat for a youthful flush. Our Studio Blush Brush provides precision application. For full brows like Odeya's, try the tinted side of our Studio Eyebrow Treat and Tame. The wand tints brows as it shapes them, perfect for a natural look. For the eyes, try a brown shadow, like Odeya, that would make blue eyes pop. The perfect palette? Our Studio Eye Enhancing Eyeshadow in Blue Eyes I. Get a cat-eye with our smudge-proof Essential Waterproof Eyeliner Pen in Black, perfect for a party! Finish the eyes by curling your lashes, and applying a few coats of our Essential Volumizing and Defining Mascara. Now, finish off the look with a bright, punchy pink lipstick. We love our Studio Moisturizing Lipstick in Flirty & Fabulous! Top it off with a tinted gloss, like our Essential Hypershine Lip Gloss in Bubblegum, and you're ready for star power!

What do you think of Odeya's look?




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Gotta Have that Perfect Accessory??
Gotta Have that Perfect Accessory??
MONDAY, MARCH 08, 2010

Do you absolutely love to stand out from the crowd? Ever wonder where to get headpieces like Gossip Girl Blair and Carrie Bradshaw? Well look no more, Patricia Fox has one-of- a-kind headpieces that will make heads turn.

Patricia Fox is a New York based interior designer. She also has a line of extremely unique head pieces that are guaranteed to make anyone stand out. Katy Perry, known for her eccentric fashion taste, wore one of these head pieces for her MTV Unplugged album cover. Katy looked absolutely gorgeous and Patricia Fox’s headpiece made Katy look sophisticated in her own edgy way. If you like dazzling unique fashion I would definitely check out Patricia Fox’s website.

I love unique hair accessories… How important is this to you when pulling together your wardrobe?


Andrea is a current college student and marketing intern at e.l.f. cosmetics. She is an avid fashion lover and is always up to date on the most fabulous trends and stories. 


RECENT COMMENT "fabulous..."


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9 to 5 Bra
9 to 5 Bra

Are you tired of eyes starring down there and not up here at the eyes? Want to eliminate the cleavage with your outfit but don’t want the bulge of lots of layers…well do I have the fix, the 9 to 5 Bra! The 9 to 5 Bra is perfect for putting a little class in the wardrobe, especially for those that want to cover it up for work. The lifting and sculpting bra is actually meant to be seen, think sports bra tank that you can layer under low cut blouses. The bra is a little on the pricey side with the price tag of $139, but could be considered as a 2 in 1 investment since it’s like a tank and a bra. To grab your very own 9 to 5 bra for visit


RECENT COMMENT "it does look nice, but for that price, i'd just go buy a silky sports bra!..."


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New Makeup Collections!
New Makeup Collections!

Check out the video for our new Medium and Large Makeup Palettes!


RECENT COMMENT "I had been looking for a smokey eye kit for a long time but I did not want to spend a fortune. I fo..."


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