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4 top tips to get the most eye compliments!
4 top tips to get the most eye compliments!

 4 top tips to get the most compliments from your eye make-up application  



 1.) Rim inner and outer lashes with black cream pencil.

 2.) Layer two complimentary colors from lid to higher eye crease; dark to light. (Try e.l.f. essential duo eyeshadow cream)    

 3.) Shimmer black shadow applied diagonally on the outer quarter of the eye to accentuate natural eye color

 4.) Trace orbitally around the entire eye and outer corners with a light coordinating shimmering powder and or line


Scott-Vincent Borba

For over a decade, Scott-Vincent Borba has been a renowned innovator in the beauty category and has worked on such esteemed brands such as Hard Candy Cosmetics, Johnson & Johnson®, P&G/Wella-Sebastian, Shiseido/Joico, and Dr. Murad. 

Scott-Vincent helped found E.L.F. Cosmetics with the idea that quality color cosmetics shouldn’t be limited to high-end department stores. Aside from contributing to the monthly blogs, he oversees new product development and leads the brand with head-turning innovation.
Scott-Vincent has been a high-fashion model, TV personality and became a licensed aesthetician to further his credentials and experiences. He founded BORBA, and continues to use his creative thinking to push the envelopes of skin care as we know it.


RECENT COMMENT "Asian eyes are structured differently than Caucasian eyes. The contour area is the same for Caucasia..."


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Torrid 2010 House of Dreams Model Search
Torrid 2010 House of Dreams Model Search

Are you a plus-size gal who loves fashion and makeup?  Torrid is looking to champion one curvy trendsetter to realize her dream of becoming a model.  Several past finalists have already been signed with top modeling agencies such as Wilhelmina International Inc  and Ford Models.

This year, Torrid mail-in and online applications will be accepted beginning July 19th through AUgust 6, 2010.  Torrid wants your help as well in narrowing down the competition by hosting a place on where fans and friends can vote for their favorite contestant!

Online voting will begin on August 16th and Torrid's 2010 House of Dreams finalists will be chosen that same month. Finalists will receive a trip to Los Angeles to participate in an exclusive photo shoot with and one winner will be chosen for a trip to New York and meetings with top models and influencers in the industry.

Visit for more information about the 2010 House of Dreams Model Search and the latest in plus-size fashion and denim.


RECENT COMMENT "Missed it :(..."


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Jersey Shore Style : Snookie
Jersey Shore Style : Snookie

Contemplating entering our “Submit the look” Contest? Here’s a look at “Jersey Shore” Fashion.

Oh the infamous bump. The “Jersey Shore” Girls sure started a fashion hype with their little dresses and big hair. Snookie would be seen during the day with a trucker’s hat lounging in the house, but at night her hair would “puff” up and be ready to party.

What do you think of her look? Would you get this look or not? Tell us if it’s hot or not. We would love to hear your thoughts.


Andrea is a current college student and marketing intern at e.l.f. cosmetics. She is an avid fashion lover and is always up to date on the most fabulous trends and stories. 



RECENT COMMENT "Contemplating entering our ¡°Submit the look¡± Contest? Here¡¯s a


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The 101 on Matte Eyeshadow!
The 101 on Matte Eyeshadow!
MONDAY, JUNE 07, 2010

Everyone is always asking me questions about matte eyeshadow so I thought I would give you all a little 101 on matte eyeshadow. 
-Matte eyeshadow is color that is flat without anytime of light reflectors, shimmer, glitter, etc.
-Matte eyeshadow is great for those looking for highly pigmented color!  -Matte eyeshadow is great when used as a base or as a highlighter for concentrated color. -Matte eyeshadow is ideal for aged skin because unlike shimmer or glitter eyeshadows that settle into small wrinkles and highlight aged areas, matte color just smoothes over.   e.l.f. has a variety of matte colors available, especially in our Mineral Eyeshadows!  Try one today and see what you think!  Do you prefer matte eyeshadow or shimmer?
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}


RECENT COMMENT "I am one of the over 50 msture skinned women and I generally use matte eyeshadows as my main shadow ..."


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