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27 Pieces - FREE! Add products to cart, creating a minimum value of $25. Then, use code FREEMINI in the coupon code box at checkout to receive a Studio 27 Piece Mini Makeup Collection (85014) FREE! Palette will automatically ship with your order. Cannot be combined with other offers or applied to previous purchases. One per order. Online only. Offer ends 11:59 PM PST 12/24/2014.

Free or discounted shipping offers are based on $8.00 Standard US Shipping, Canadian orders will receive $8.00 or other applicable discount off the $18.00 Canadian Standard Shipping cost.
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Perfect Holiday Eye: How-To!
Perfect Holiday Eye: How-To!
SATURDAY, DECEMBER 20, 2014

We're in the final countdown! With #elfholiday well underway, and Christmas just a few days away, here's a quick how-to for the perfect holiday eye! It's great for any holiday party, event, or dinner you've got planned this year.

1.) After priming with the Essential Eyelid Primer, spritz a Studio Eyeshadow "C' Brush with some Studio Mist & Set. Dip the brush into the 2nd and 3rd golden shades of the Studio Prism Eyeshadow palette to create a custom gold color, then pat onto your primed lid.

2.) Line the upper and lower lashlines with the Mineral Eye Liner in Black to begin the define the eyes.

3.) Using a small, flat brush (We used our Studio Concealer Brush!) pat some Studio Long-Lasting Lustrous Eyeshadow in Toast onto the middle of the lid.

4.) Lash time! Start by applying liberal coats of the Studio 3-in-1 Mascara to the upper and lower lashes.

5.) Trim our Studio Lash Collection in Everyday to fit your eye, if necessary. Apply using the included tweezers for precision.

6.) For a final, pristine touch, line using our Studio Cream Eyeliner in Black with the Studio Small Angled Brush.


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Winter Skin Survival Guide
Winter Skin Survival Guide
THURSDAY, DECEMBER 18, 2014

Winter is great for a lot of beautiful things: Crisp fresh snow, holiday memories...but dry, dull skin? Not so much. Luckily for you, we've pulled together our favorite beautifying tips to keep you glowing long after the holidays have ended! 

1.) Exfoliating Cleansing Cloths - These portable cloths are perfect do double-duty: Not only do they remove every last trace of makeup, but the gently exfoliate for soft, clean skin!
2.) Hydrating Face Primer - Try this innovative primer to lock on makeup and lock in moisture on a harsh winter day.
3.) Tinted Moisturizer - If your heavy foundation is doing a number on your skin, try this hydrating, breathable moisturizer for sheer, even coverage. Plus, it has SPF 20—Still a must, even in the winter!
4.) Lip Exfoliator - Battling dry, cracked lips every winter? Try our Lip Exfoliator to reveal your softest lips ever!
5.) Soothing Lip Balm - Once you've exfoliated your lips, keep them feeling healthy with this balm. Plus, it smells scrumptious!

What are your favorite tips for keeping your skin looking stunning during the chilly months?


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WWD 2014 Beauty Brand of the Year!
WWD 2014 Beauty Brand of the Year!
TUESDAY, DECEMBER 16, 2014

On December 11th, 2014, e.l.f. was named Beauty Brand of the Year during the WWD 2014 Beauty Inc. Awards! We're so excited to have been honored with this very prestigious award. Especially, we would like to thank our loyal elfettes, who have certainly helped us grow tremendously over the past few years. You inspire us to create beautiful, accessible products, and we truly thank you for your continued support. Stay tuned for all the exciting things we’ve got in store for 2015. It’s going to be a beautiful year!


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How To: Post-Holiday Contouring
How To: Post-Holiday Contouring
SATURDAY, NOVEMBER 29, 2014

Yum...I've had my fill from Thanksgiving, have you? Since I, like so many other elfettes, haven't been doing much apart from eating leftovers and shopping, I'm definitely not looking my best. That's why we pulled together this Post-Holiday Contouring How-To. It's quick and easy for looking just a little more pulled together during this very hectic time of year! Check it out:

1. Draw an upside-down triangle using a shade of our Studio HD Lifting Concealer that's a shade or two lighter than your natural skintone. Fill it in, then blend in with our Studio Small Stipple Brush, the perfect buffing brush!

2.Using a shade of our Studio Moisturizing Foundation Stick that's one or two shades darker than your natural skintone, draw out the hollows of the cheek. Once again, blend it in with your Stipple Brush.

3. Using the same concealer you used to highlight, draw a thick line along the upper part of the jawbone, and blend.

4. Last but not lease, use the Foundation Stick to contour underneath the jawbone and blend. Beautiful!


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