Limited Time Only - EXTRA 50% Off Sale Items and Get the Amethyst Collection, 6 Pieces for Just $6!!
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Limited time only-save on Sale! Add products to cart, enter code SPRINGCLEANING in the coupon code box at checkout to get 50% Off items in the Sale section. May be combined with code APRILCOLOR to get the Amethyst Collection (51507) for $6. Maximum discount on Sale $100. Offer valid online only. Offer ends 11:59 PM PST 4/19/2015.

Add products to cart, creating a minimum value of $25. Then, add the Amethyst Collection (51507) creating a minimum bag value of $49. Enter coupon code APRILCOLOR at checkout to receive the Amethyst Collection for just $6. May be combined with the Extra 50% Off Sale promotion on orders $25+ after discount. Limit one per order. Offer ends 11:59 PM PST 4/20/2015.
meet kristen!: natural beauty basics
meet kristen!: natural beauty basics

By now, you've probably seen our new play beautifully short film (And if you haven't what are you waiting for!?). Meet one of the stars of the film, the lovely Kristen!

Kristen is a sweet, natural beauty who loves a good, classic look as much as she loves to try new trends! We've pulled together all of her favorite products for a gorgeous daytime look.

1.) First, we applyed our BB Cream (Kristen uses Fair) all over her face to even skin tone. We followed up by dabbing our HD Lifting Concealer (also in fair) under Kristen's eyes.

2. After priming the eyes, we applied our Flawless Eyeshadow in Blushing Beauty. We patted on the pale pink base color with our Eyeshadow "C" Brush, then contour with the brown crease shade using our Crease Brush.

3.) We finished Kristen's eye look with a generous application of our 3-in-1 Mascara.

4.) To finish the face, we applied our Mineral Blush in Jet Setter to the apples of Kristen's cheeks with our Blush Brush.

5.) And finally, we applied our Moisturizing Lipstick in Pink Minx to Kristen's lips, topping it with our EX-tra Lip Gloss in Brian.

Looking for a more dramatic look? Check out our latest makeup tutorial, a take on a classic winged eye and contoured cheek, featuring Kristen and our Chief Makeup Artist Achelle Dunaway.

Get to know more about Kristen here!


RECENT COMMENT "I am really loving this natural look how ever i could never do this with all the products here becau..."


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How-To: Spring Trends!
How-To: Spring Trends!

Sweet! Spring has sprung! We're in love with the sweet pastel shades we're seeing all over lately. Inspired by this season's color trends, try this beautiful look. Here's the how-to!

1. Using our Blending Brush, apply our Baked Blush in Peachy Cheeky (Yes, blush!) as an eye base.

2. Apply the mid-tone pink shade in our Brightening Eyeshadow quads in Pretty N' Pink using the included applicator sponge.

3. Line, and apply several coats of Mineral Infused Mascara

4. Taking your Small Stipple Brush, stipple on the white shade of our Shimmer Palette to the cheekbones.

5. With the Blush Brush, apply our Mineral Blush in Sweet Retreat to the apples of the cheeks.

6. Finish it off with our Lip Balm Tint in Pink Princess!


RECENT COMMENT "I love the baked blush in peachy cheeky! Great look! Will have to try this soon. Thanks! measurabled..."


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How To: Color Crush - Capri Blue!
How To: Color Crush - Capri Blue!
FRIDAY, MARCH 20, 2015

March's Color Crush is Capri Blue! We're loving this seaside-inspired shade. It's perfect for feeling a little beachy while we're waiting to spring to roll in! If you're feeling inspired by this shade, we put together this eye-popping look. And as always, tag your Color Crush inspiration for this month's shade with the #elfcolorcrush tag on Instagram, you could win a $25 gift card this month! Here's how to do it:

1.) Start with our Shadow Lock Eyelid Primer in Sheer all over the lid to create an even eyeshadow base.

2.) Using our Contour Brush, apply the darkest shade from our Flawless Eyeshadow in Beautiful Browns in the crease.

3.) Taking the white shade from our Shimmer Palette on the included brush, highlight the browbone.

4.) Using the included brush, line your lower lashline with our Cream Eyeliner in Teal Tease.

5.) Apply 2-3 coats of our Mineral Infused Mascara for winkable lashes.

6.) For even more winkable lashes, apply the half-lash strip of our Lash Collection in Everyday.



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Spring Break Must-Haves: Beach Trip!
Spring Break Must-Haves: Beach Trip!

Spring break is here! It's still chilly on the east coast (Boo!) but if you've completed your road trip to warmer shores, we've got the must-haves for spending a warm week at the beach!

1.) SPF 15 Lip Balm in  Pink - Protect those delicate lips from the sun's rays, while still looking sweet!

2.) All Over Color Stick in Pink Lemonade - As refreshing as a cold lemonade, try this multitasker to give a flirty wash of color to eyes, lips, and face.

3.) Waterproof Lengthening & Volumizing Mascara - Ride the waves and keep your flrity lashes from running. This waterproof formula won't budge.

4.) Clear Brow & Lash Gel - An easy way to keep brows neat and groomed all day, for a beautiful, natural look.

5.) Essential Wristlet - Keep all your goodies safely stored in this zippered wristlet



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