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BEAUTY BLOG
A Twist on the Classic: The Modern Smokey Eye
A Twist on the Classic: The Modern Smokey Eye
FRIDAY, JANUARY 23, 2015

If you've been around our YouTube channel lately (And if you haven't, check it out, and subscribe!) you may have seen our latest how-to: The Modern Smokey Eye! Our Creative Director and Chief Makeup Artist Achelle Dunaway shows her tips and tricks to get a classic smokey eye, with a modern twist! It's the perfect look for any night out with friends, even on date night! Watch the video here, check out our expert tips here, and save this handy infographic step-by-step for future reference!

1. After priming your eyes, pat on a light, shimmery shade as your base. Achelle used the golden shade from our Studio Prism Eyeshadow in Naked on our model, Camilla.

2.) Next, contour your crease using a matte brown. Our Essential Flawless Eyeshadow in Beautiful Browns has a great shade that's perfect for this look.

3.) Finish off your eyeshadow by defining the outer "v" of the eye with a deep, shimmery brown. We used a shade from our Studio Baked Eyeshadow Palette in NYC. To keep this smokey eye "modern," avoid putting any shadows under the eye, or on the lower lashline!

4.) For extra definition, line the eyes using our Studio Cream Eyeliner in Black.

5.) This eye calls for lots of mascara. Apply a few coats of our Studio Mineral Infused Mascara to your desired length.

6.) Finish off the eye by applying our Studio Lash Collection in Everyday!


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How To: Perfect Your Pout!
How To: Perfect Your Pout!
SUNDAY, JANUARY 18, 2015

It's a very sweet time of year elfettes, Valentine's Day is just around the corner! It's prime-time to get your lips in smooch-worthy shape in time for February 14th. That's why we've gathered up our favorite pucker-perfecting products to perfect your pout!

1.) Exfoliate - Our Studio Lip Exfoliator is a beloved elfette favorite, and if you're plagued by dry lips this time of year, you'll know why! Start by smoothing out cracked lips for a smooth starting point.

2.) Moisturize - Seal in moisture after exfoliating with a soothing, clear balm like our Essential Soothing Lip Balm before applying your lip color.

3.) Prime - For smooch-proof color, prime your lips with the "prime" side of our Studio Lip Primer & Plumper for optimal color payoff and longevity.

4.) Line - Line, then fill your lips with any e.l.f. lip liner that matches your lipstick. After that, use our Studio Lip Lock Pencil to lock in your line and prevent feathering.

5.) Color - Last but not least, apply your color! For optimal precision, use a thin lip brush.


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Golden Globes 2015 Beauty Roundup!
Golden Globes 2015 Beauty Roundup!
TUESDAY, JANUARY 13, 2015

Awards season is underway! You know this time of year is one of our favorites here at e.l.f. While everyone else spends the next week analyzing dresses and winners, we've been obsessing all about the beauty looks we spotted on the red carpet Sunday night. Without further ado, here are a few of our gorgeous favorites, highlighting a few of the biggest trends of the night:

Source: Shutterstock

Sunday night was certainly the night of the Smokey Eye! We spotted the likes of Jennifer Lopez, Kerry Washington, Selena Gomez, and Alison Williams (above) wearing heavy, metallic smokey eyes in shades of gunmetal gray, copper, and bronze. We loved Allison's shimmery brown look. The metallic shadow on the lid pops against the matte shadow (in the same shade--a great trick!) for definition in the crease.

Source: Shutterstock

While some celebs wore heavy eyes, others looked nearly bare! Gorgeous glows, and minimal eyes were also a huge trend of the night. Stars like Chrissy Teigan, Reese Witherspoon, and Jennifer Aniston (above) all sported beautiful, glowing skin. We love Jennifer's pale peach blush, definitely on trend this season! 

Source: Shutterstock

While there were plenty of smokey eyes to be seen on the red carpet, some celebs opted for brighter shades, making for a bold, yet subdued look. Nina Dobrev (above) wore a vivid violet shade up to the browbone, while Sarah Hyland (below) went for a sunset red shadow. 

Source: Shutterstock

What were your favorite looks from the Globes elfettes?

Sara


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Keep Glowing!: 5 Winter Brightening Tips
Keep Glowing!: 5 Winter Brightening Tips
FRIDAY, JANUARY 09, 2015

Winter skin can be tricky! Our faces frequently get dry and dull during the colder months, and it can be hard to maintain that glow that was so natural in the summer. Luckily, we've pulled together this handy guide, with our five favorite products to pull a gorgeous, natural-looking glow into this chilly season!

 

1.) HD Lifting Concealer - While the Brightening shade does an amazing job at hiding dark circles, it also lifts undereye bags, giving the whole face a brighter look!

 

2.) Mineral Infused Facial Primer - This time of year, even the perfect foundation can make you look dull. Try Radiant Glow beforehand to brighten up instantly!

 

3.) Mineral Bronzer - Think you can't wear bronzer in the winter? Think again! Try a lighter, matte shade (We love Baked Peach!) to glow on in the dead of winter.

 

4.) Baked Highlighters - For a super-quick way to illuminate, just sweep across your cheekbones!

 

5.) Essential Shimmering Facial Whip - This super-versatile product works on eyes, lips, and face as an all-purpose highlighter.


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