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e.l.f. halloween how-to: ENCHANTED
e.l.f. halloween how-to: ENCHANTED
TUESDAY, SEPTEMBER 30, 2014

Elfette, BE ENCHANTING this Halloween! Going for something trendy and pretty at the same time? My frosty eye look is definitely for you. Use these shadows as liners when Halloween is over! This e.l.f. Enchanted Halloween Beauty book is great for the holiday AND beyond.

STEP 1:  Work from top to bottom! Use the white eye liner provided to highlight the brow bone and the inner corners of the eye. Apply a generous amount for maximum light.

STEP 2: Apply the light blue shadow from the book all over your lids, with the e.l.f. Studio "C" Brush. 

STEP 3: Pick up a generous amount of the deep blue or purple shadow and apply to the edges of your lids. This will add dimesnion and depth to the color! I've used the e.l.f. Essential Defining Eye Brush to add and blend the color.

STEP 4: Using the white eyeliner again, create a beautiful stroke across your lash line. Keep it thin so it doesn't distract from the shadow. For Elfiettes with light hair, i suggest applying black liner first and then a line of white on top of it (as seen in photos). Using  tweezers, cut / measure / apply the lashes provided. 

STEP 5: Help to make the eye complete by smudging in some shadow on the lower lid. I've used the e.l.f. Essential Smudge Brush for this technique and the colors will easily blend into your skin.

STEP 6: Frosty pink is the perfect color for your lips in this look. The eyes are the star of the look, and the lips just compliment! Apply your gloss all over and use the most towards the center of the lip.

xoxo
Sonia


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Rashida's Perfect Fall Lip!
Rashida's Perfect Fall Lip!
WEDNESDAY, SEPTEMBER 24, 2014

Source: Shutterstock

Rashida Jones is one of my favorite people in Hollywood. Not only because she's hilarious (How I miss her on Parks and Recreation!) but because she's so lovely and beautiful as well! Now that summer has officially come and gone (Remember, the Autumn Equinox was yesterday!) fall trends are officially in full swing. Last week, we showed you how to get a perfect fall lip, and that's why we're so excited to see it in play on Rashida at a recent event earlier this month. Say goodbye to your bright and perky summer pinks elfettes, this fall is all about pink in it's deepest, darkest form. This bold fuchsia looks incredible on Rashida; and paired with a very fresh face it's very much on-trend for fall.

If you haven't checked out Sonia's Color Report on Deep Pink Lips, which featured our Studio Matte Lip Color in Wine, Studio Glossy Gloss in Funky Fuchsia, and Studio HD Blush in Showstopper (Yes! Apply it with a lip brush, and the HD Blush makes a fantastic lip color too!), here are a few more of my recommendations for getting the perfect fall lip. If you want a gloss, my recommendations are our Essential Jumbo Lip Gloss Stick in Sangria Starters or the Essential EX-Tra Lip Gloss in Michael. If you'd prefer a sheer balm (Very fall!) try the Essential Lip Balm Tint in Berry or the Studio Conditioning Lip Balm in Blissful Berry. And if you want full coverage, try our Essential Lipstick in Posh or Essential Luscious Liquid Lipstick in Cherry Bomb. While they're also a tad on the red side, our Mineral Lipstick in Beautiful Berry and our Studio Moisturizing Lipstick in Ravishing Rose are also excellent options, maybe if pink just isn't your thing.

Do you love this lip color for fall?

Sara


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How To: Colorful Mascara
How To: Colorful Mascara
TUESDAY, SEPTEMBER 23, 2014

Source: Shutterstock

I have to confess, I'm definitely a tried-and-true black mascara girl. My blonde eyelashes are practically transparent, so I need all the definition I can get! I never really thought to try a colorful mascara look, but when I stumbled across the above image while looking for some inspiration, I was obsessed! Colored mascara can be hard to come by, but I knew since I didn't want to nail myself down to one color, I found a simple way to make my own! Check it out:

1.) Start by coating your lashes with either a clear mascara, such as our Essential Wet Gloss Lash & Brow Clear Mascara, or a mascara primer, like our Studio Mascara Primer

2.) Work quickly, while the mascara is still wet! Using a wide, flat brush (Many elfettes may use the Studio Fan Brush or the Essential Fan Brush for this, I prefer the Studio Flat Eyeliner Brush or the Essential Eyeliner Brush, as it gives me a bit more precision and control), dip the brush in your desired eyeshadow color. I'm always inspired by the bright colors of our Mineral Eyeshadow, and I generally break out my collection when I need to add some color to my lashes.

3.) Brush the eyeshadow gently over the still-wet lashes, careful not to clump them together. Shake the brush gently from side to side to help distribute the color evenly. For maximum effect, coat both sides of your lashes. Now get ready to wow!

4.) Totally optional, but if you need some extra wildness when sporting this look, top it off with a coat of Essential Glitter Mascara!

Would you try wearing colored mascara?

Sara


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RECENT COMMENT "Sara, this is a fantastic idea! I can't even imagine all of the colors I can make my lashes! Great ..."


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beauty how-to: FALL EYES
beauty how-to: FALL EYES
FRIDAY, SEPTEMBER 19, 2014

Hi Elfette! If you're starting to get those comfy sweaters and boots out for fall, it's definitely time to update your makeup to match. It can be confusing to try to match your makeup to a season, but don't worry! My look above will work on many skin tones and is easy to achieve!

STEP 1

Even out the lid space with a matte eyeshadow that matches your skin tone best. I chose to use the e.l.f. Buff Eye Brightener on my model and pressed the color in using my favorite "C" Brush. If you suffer from dark circles or uneven skin on the lids, feel free to add a layer of concealer under your powder to get everything very even.

STEP 2

The new e.l.f. Crease Brush is perfect for applying a light wash of color on the lids or in the crease! I've used it in step 2 to add the e.l.f. Mineral Shadow in Glamorous to the edge and crease of the eyes. Build up the color as needed for more or less intensity.

STEP 3

Add a bit more color to the edges of your eye. I used a burgundy shade from the e.l.f. 144 piece Ultimte Palette in Neutral- you'll see several shades that work great with this look! Don't be afraid to experiment. Use the e.l.f. Studio Contour Brush to pack on the color and blend lightly.

STEP 4

Liner always helps to finish off the eye and for this look, I've used two different kinds. On top, try the e.l.f. Studio Precision Liquid Liner for a solid black line. On the bottom, try using a grey shade to draw focus to the lower lash line— I used Out All Night with the Small Angled Brush here. Complete the look with your favorite mascara! Mine is the e.l.f. Studio 3-in-1 becasue the brush helps to build up the lashes!

Try this look and tag @officialelfcosmetics on instagram. I want to see your style!

xoxo
Sonia


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