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Top 10 Tips to Get the Most Out of Your Makeup!
Top 10 Tips to Get the Most Out of Your Makeup!
FRIDAY, JULY 18, 2014

We've learned a LOT over the past ten years! Since e.l.f. is the brand that gets you the most bang for your buck, we thought we'd share the top 10 tips that will guarantee you'll get the most out of your makeup! Enjoy:


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Olivia's Berry Good Look!
Olivia's Berry Good Look!
WEDNESDAY, JULY 16, 2014

Source: Getty

The beauty looks I'm seeing on the red carpet this season continue to surprise me! From earth tones to metallic eyes, it seems that looks msot of us generally associate with fall are bleeding into summer. No complaints from this elfette--with the insane humidity in NYC this July, a makeup cool-down sounds super refreshing! When I spotted this recent red carpet look from Olivia Munn, it was exactly what I needed to take my mind off the summer swelter: An autumn-toned berry lip! Her golden eye look also harkens to cooler months, but her glowing, dewy skin still reminds us it's summer! This is a total transition look, I wouldn't be surprised to see more of this combination as the weather cools down.

Want to try a darker, deeper lip this summer? Our artists recommend our Mineral Lipstick in Ripe Rose (for warmer tones) or Beautiful Berry (for cooler tones) as well as our Essential Lipstick in Posh. If you'd prefer a stain for longer-lasting wear, try our Essential Lip Stain in Berry Blush. For a sheer, summer-ready look that nourishes too, try our Studio Conditioning Lip Balm in Blissful Berry or Essential Lip Balm Tint in Berry.

To get that dewy, summer skin, opt for a tinted moisturizer or BB cream instead of heavy foundation to provide sheer, even skin--Notice how Olivia's freckles aren't covered up! A liquid highlighter (Try our Shimmering Facial Whip in Spotlight) is perfect for that gorgeous glow. Our artists even recommend mixing a dab in with your moisturizer for effortlessly radiant skin. Want something more precise? Try our Essential All Over Color Stick in Spotlight, or our Studio Baked Highlighter in Moonlight Pearls.Stunning! And of course, since it is still summer, give yourself a spritz with our Studio Makeup Mist and Set to set your look, brighten up your finish, and prevent and makeup meltdowns!

How do you keep your makeup looking cool in the summer?


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beauty how-to: SWEET MATTES
beauty how-to: SWEET MATTES
WEDNESDAY, JULY 16, 2014

Hey gorgeous! Are you absolutely sick of shimmery and shiny faces all over the place? SO AM I! Sometimes you just have to change it up and get into matte-mode, especially in this blazing summer heat. Mattes are great to control oil and they're especially useful for people with textured or acneic skin. Hide that bumpy skin elfette, instead of exaggerating it with shimmer and shine. If you've never experimented with our amazing HD POWDERS, here's your chance! 

STEP 1
Esther is normally oily, so I began by dusting her face with the e.l.f. Studio High Definition Powder to create a matte canvas before foundation. Then I applied a few, light, layers of the e.l.f. Pressed Mineral Foundation in Beige using the Studio Powder Brush. This brush is amazing for powder foundations, as it creates soft-focus coverage.

STEP 2
Pick up a matte pink shade from the e.l.f. Studio 18 Piece Eye Shadow Palette, using your "C" Brush and then apply over the lid. I used a pink that is blue-based in order to work with Esther's tan complexion. Pat the shadow on up to the crease to even out the lid.

STEP 3
In honor of our birthday celebration, I whipped out my PINK, Crystal Brush Set to blend a matte, grey color onto Esther's edge. This allows for light definition in the eye! Blend, blend, blend until the grey is diffused.

STEP 4
These eyes really pop with a liner! I used the e.l.f. Mineral liner in Ash, very close to her lash line. This helps to give the appearance of more lashes and a bigger eye. Plus, the grey really enhances her brown eyes.

STEP 5
Time to focus on your skin. I covered any small acne marks by using the Flawless Concealer Brush and a combination of HD Powder with Concealer. Mixing the cream and powder creates a very strong formula that is sure to stay on the cheeks without easily smearing or sweating off.

STEP 6
Esther's cheeks are flawless with the e.l.f. Mineral Pressed Blush! I applied it using my crystal brush set and then blended into the skin. Finish off your look with a Matte Lipstick, like Tea Rose. This color never fails :)

ARTIST TIPS
For light use of the HD powder, use a brush. For a very matte feeling under or over foundation, try using the e.l.f. Essential Powder Puffs. If you're being photographed, try not to use too much HD powder to set your makeup at the end but use it before foundation to avoid a ghostly face!

What is your favorite matte product? Let me know in the comments and I'll feature you next week!

xoxo
@soniacmakeup


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beauty how-to: PRETTY POUT
beauty how-to: PRETTY POUT
FRIDAY, JULY 11, 2014

Kiss-kiss, smooch-smooch elfette! Oh those lips! If you want to achieve a fun and refined lip, then you're in the right place. You might think throwing on your lipstick one time will do the trick, but precisely defining the shape of your lip takes a little bit more time and practice. Turn heads at the next event with this PRETTY POUT!

STEP 1
Moisturize the lips using a balm and prevent the lip color from settling into the lines with the e.l.f. Studio Lip Balm SPF 15, in "Peaceful Pink."

STEP 2
Draw in the edges of your lip to create a guide that will hold in your lipstick. Take it slow with this step, as it will define the whole look. Make sure the outer edges are clean and crisp- even use a concealer with brush to clean up if needed! I've used the e.l.f. Studio Lip Liner to fill and shape.

STEP 3
I always love experimenting with different products and their uses, so for this lip I used the HD CREAM BLUSH in "Diva." Not only is it a gorgeous blush color, but it can also be used as a matte lipstick! Apply it with the brush that comes with the lip liner mentioned above, to avoid staining your fingers.

STEP 4
Perfect the look by going back in with your lip liner to clean up edges and also add extra protection against fraying. Add the liner only where it's needed and try not to increase the size of your lip!

ARTIST TIP
For a very matte feel, apply a bit of HD powder under any color and directly onto the lips using your finger! This can also help lipstick from fraying!

xoxo
@soniacmakeup


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