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Buy One Get One 50% Off - PLUS A FREE KABUKI! Add products to cart, creating a minimum value of $30. Then enter code BLACKFRIDAY in the coupon code box at checkout. Your discount will be calculated as 25% off each item. One of two Kabuki Brushes will ship free with your order. Cannot be combined with any other offers or applied to previous purchases. Excludes gift cards, Beauty Bundle Plans, and sale items. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 11/30/2014.

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Look of the Week: Holland's Hot Copper Eyes!
Look of the Week: Holland's Hot Copper Eyes!
WEDNESDAY, NOVEMBER 05, 2014

Source: Shutterstock

A full fall face is so easy to dream up—all the lush, bold, and deep colors!—but can be oh-so hard to execute successfully. That's why we're taking a page from the book of one Holland Roden, and her stunning copper-colored eye look from a gala event last week. Copper and other variations on red have been tremendously trendy this season, but Holland manages to look radiant instead of washed out and tired (Which can be the case with many red-toned eyeshadows). Holland's secret is to use this brown-toned copper. It definitely calls to the red shadow trend, and makes her hazel eyes pop! She pulls the look through with a gentle coral blush (Keeping it in the copper family!) and a gentle nude lip. It's fall made flawless!

Wanna try this look for yourself? Our Baked Eyeshadows are best for this look. My picks are the brown and copper tones in the Studio Baked Eyeshadow Palette in California, or the single Studio Baked Eyeshadow in Burnt Plum and Toasted. Pack a lighter shade all over the eye with our Studio Eyeshadow "C" Brush, then use the Studio Angled Contouring Brush to blend a darker shadow on the outer edges and outer "V" of the eye for depth. Add a coat of your favorite mascara, the Studio Mineral Infused Mascara is always a great option for very fluttery, natural-looking lashes. You can also pop on some false eyelashes for some extra flirtiness. My favorites are the Studio Everyday Lashes, because they look natural enough while still adding a little oomph!

For the rest of the face, add a soft, coral blush just along the cheekbones. Our Pressed Mineral Blush in Cabo Cabana is always a great choice, but my recent fall favorite has been the Studio Blush in Giddy Gold. Don't let the color fool you, this shade is absolutely gorgeous for fall, and just a touch is all you need! Top your lips with you favorite nude, like our Studio Moisturizing Lipstick in Party in the Buff, Mineral Lipstick in Natura Nymph, or http://www.eyeslipsface.com/elf/lips/lip_stick/lipstickEssential Lipstick in Nostalgic. Finished: A flawless fall face!

What's your favorite way to wear fall makeup?

Sara


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RECENT COMMENT "waw..so nice & perfect..perhaps she will more match with this stuff http://www.winkandkissbeauty.com..."


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Get Big Eyes in a Flash!
Get Big Eyes in a Flash!
TUESDAY, NOVEMBER 04, 2014

Source: Shutterstock

Big news elfette! Ever have one of those mornings where you're begging to go back to bed as soon as the alarm goes off? Of course you have! Since it's only Tuesday, and I'm sure the week's wearing on you, I rounded up my favorite tips to help your eyes look bigger and brighter, to help you look wide-awake and well-rested, even if you're running on empty! Check them out:

1.) Line your inner rim of your lower lashline with a white pencil, like our Essential Eye Widener. The white will neutralize any redness, and amp up the whites of your eyes. No more tired, bloodshot eyes here!

2.) Use a yellow-based corrective concealer for dark undereye circles. I use the Studio HD Lifting Concealer in Brightening every morning. The yellow color neutralizes any blue/purple discoloration, so it instantly makes me look brighter! Plus, the formula is designed to fill in fine lines, so any heavy bags under those eyes are a thing of the past.

3.) When I'm in a hurry, one of my favorite tricks for bigger, brighter eyes is to add a dab of a bright, sparkly shadow to the inner corner of my eyes by the tear duct. I find that the easiest way to do this is use and eyeshadow pencil, like the Studio Eyeliner & Shadow Stick in Pearl/Glow or the Mineral Shadow Liner in Taupe.

4.) A little lash lift makes a BIG difference. Try curling your lashes up for extra volume, to give the appearance of a lifted eye. Use the Essential Eyelash Curler and hold for a few seconds. Then, apply a volumizing mascara to hold the curl in place all day! Try the Studio Volume Plumping Mascara, or the Essential Volumizing Mascara.

Which e.l.f. products help you look wide awake?

Sara


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RECENT COMMENT "I like the mineral loose eyeshadow in angelic. Its so versatile and a little goes a long way! ..."


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Look of the Week: Kristen's Smoky Glow!
Look of the Week: Kristen's Smoky Glow!
WEDNESDAY, OCTOBER 29, 2014

Source: Shutterstock

So, I know Halloween is this weekend, so most of you would probably cringe if I told you I was already thinking about holiday makeup! But, I found this picture of Kristen Stewart from a recent event, and it immediately got the (festive, holiday) wheels turning. This shimmery, gray smoky eye is getting me in such a winter state of mind, while her glowing skin (My favorite fall trend!) keeps it grounded. It is October after all. Can you guys tell I'm one of those people who WILL be blasting Christmas songs on November 1st?

My recommendation for recreating this look is to start with a shimmery, but not too shimmery, gray shadow. I'm a big fan of our Studio Baked Eyeshadow Palettes for this look, which you can try in NYC or Seattle. Both palettes have lovely shades of gray, with just the right amount of shimmer for an easy start to the holiday season. Start by packing on a gray shadow on the lid, as well as along the lower lashline with a small smudging brush, such as our Studio Small Smudge Brush or the Essential Smudge Brush. Kristen doesn't wear any eyeliner (She always seems to keep her makeup so simple!), just mascara, so choose a good, volume-plumping one like our Studio Volume Plumping Mascara or Essential Volumizing Mascara.

Now for the face. Prime with my favorite, easy-glow primer, our Studio Mineral Infused Primer in Radiant Glow. Then apply your shade in our Studio Flawless Finish Foundation, for a natural finish. Skip the powder if you can stand it, it tones down the glow too much. Just pop up some glossy lip balm—We like the Studio Glossy Gloss in Pink Candy—and you're good to go!

Have you started holiday planning yet?

Sara


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e.l.f. halloween how-to: GOLDEN GODDESS
e.l.f. halloween how-to: GOLDEN GODDESS
FRIDAY, OCTOBER 24, 2014


 

We were playing around with our new #elfhalloween Diva Beauty Book this morning, and ended up creating this gorgeous Golden Goddess look! With a rustic-looking golden headband, it's all you need to become a fabulous, ancient goddess. Here's how we did it:

Step 1: Using the Diva Beauty Book and the Studio Eyeshadow "C" Brush, apply a gold tone shadow to the entire lid. Pat on for bold color and event try wetting your brush to add intensity.

Step 2: Begin to line the lid as close to the lash line as possible. Short strokes between the lashes will help keep your line sharp!

Step 3: Extend the line outside of the lid and create a "wing." Add two more lines to make the wing into a triangle. Then follow with a small smudge brush and the blue shadow from the Diva beauty book. Apply the blue inside or below the triangle.

Step 4: My favorite part! Use the wand from the Essential Glitter Mascara to add shimmer and sparkle to your gold!

Isn't this the perfect look for those last-minute Halloween parties?

xoxo
Sonia


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