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e.l.f. halloween how-to: DIVA
e.l.f. halloween how-to: DIVA
TUESDAY, OCTOBER 21, 2014

If you're not a DIVA on a regular basis, test out your skills on Halloween Elfette! The e.l.f. DIVA Beauty Book is the perfect kit to get the look with and use later on too! From shadows to lips, we've got you covered. 

STEP 1: Using the Eye Shadow "C" Brush, Pat on the golden shade from the "Diva Book." Wet the brush hair lightly to apply maximum color.

STEP 2: Begin to build up your crease and edge color by applying a pink shade from the "Diva book," with an Angled Contour Brush. Apply the color lightly to start and build up as needed to achieve a dramatic look.

STEP 3: Don't be afraid to layer! Layering unexpected colors can totally make your look unique and what DIVA doesn't experiment? Apply the blue shade from the "Diva book" to the edges of your lid, using the e.l.f. Essential Defining Eye Brush. This brush helps to apply color in small areas, so it's great for the edges.

STEP 4: Liner makes this eye truly pop! Apply the black, pencil liner from the book to the upper and lower lids. 

STEP 5: Apply a bit of color to the cheeks using any of the pink shades in the book. I love the e.l.f. studio Blush Brush for this! It adds just the right amount of color where it's needed.

STEP 6: Gloss up! Get those lips shiny and beautiful with the gloss from the book, or an e.l.f. Studio Glossy Gloss in Funky Fuschia.

xoxo
Sonia


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e.l.f. halloween how-to: SEDUCTIVE KITTEN
e.l.f. halloween how-to: SEDUCTIVE KITTEN
FRIDAY, OCTOBER 17, 2014

 

MEOW Elfette! I see a ton of human-kitties running around on halloween and wish I could make them all look this fierce. It's probably the easiest costume to throw together last minute for an office party or a night out. I'm definitely guilty of putting together the kitty costume on a few Halloween events! Let me tell you exactly how to get this look, using our Halloween Beauty Books! I used the "WICKED" book for this kitty.

STEP 1

Using the black eyeliner from the e.l.f. Wicked Beauty book, begin to draw over your lids and fill in a "cat eye" shape. Dramatic shapes and colors will enhance your halloween look! Then, pat the black eye shadow from the book onto your lid, to make sure creasing will be minimal and the color is very solid. 

STEP 2

Using the liner pencil again, draw a black kitty nose! Follow the shape from the photo to get the most realistic but cute nose. The best part... draw in your wiskhers! You can sharpen the liner and draw several fine lines from the nose to your mid-cheek area. Different lengths look great!

STEP 3

The eye liner from the e.l.f. Wicked Beauty book is definitely key! Using it again, draw in your lips for a deep black effect, or just use the black gloss from the book for less drama. To acheive the reddish undertone as shown in the photo, use a bit of the red shadow along with the lip-gloss wand! 

Show us your best kitty face! Tag @officialelfcosmetics on instagram.

xoxo
Sonia

 


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Look of the Week: Zendaya's Vampy Shadow
Look of the Week: Zendaya's Vampy Shadow
WEDNESDAY, OCTOBER 15, 2014

Source: Shutterstock

Zendaya Coleman is quickly becoming a superstar! I am loving this modern-vintage look she sported at a red carpet event earlier this week. She pulls out the vintage with her 20s-inspired bob haircut and her 50s-inspired silk taffeta dress, but her makeup look is full-on trendy! While vintage-inspired style tends to stay safe and sweet in the makeup department, Zendaya's look is vampy and sultry, made complete with gorgeous rose red eyeshadow! We've certainly got vampiness on the mind lately, what with the launch of #elfhalloween. Have you seen our new Halloween Beauty Books online and at Target and Walgreens? They're everything you need for all your beautiful Halloween looks, plus, some perfect shades for any transformative look (We're talking sweet to sultry!) that you want to try.

Wanna try this vampy look for yourself? It's perfect for this time of year! Per this fall's biggest skin trend, start with glowing, dewy skin. Try our Studio Mineral-Infused Primer in Radiant Glow, then our Studio Flawless Finish Foundation in your desired shade. Stipple on a peachy cream blush, like our Studio HD Blush in Superstar using the Studio Small Stipple Brush. Dab some Essential Shimmering Facial Whip in Spotlight on the high point of the cheekbones, bridge of the nose, and forehead. Groom brows with the Studio Eyebrow Kit in your desired shade. Top lips with a warm, brown lipstick. We recommend our Studio Moisturizing Lipstick in Cheeky, Studio Matte Lip Color in Praline, Mineral Lipstick in Bare Brown, or Essential Lipstick in  Fantasy. Now for the showcase of the look: The eyes! After priming with your favorite e.l.f. primer, blend the two red shades in our Vampire Beauty Book (Fourth color on the top, and second color on the bottom) on the upper and lower lids using the New Studio Blending Brush. Instant vamp!


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Make a Statement With 10 Fall Statement Nails!
Make a Statement With 10 Fall Statement Nails!
TUESDAY, OCTOBER 14, 2014

Source: Shutterstock

Being eyes, lips, and face, we don't talk about nails as much as we ought to! We love color here at e.l.f., and this elfette has been most impressed by the surprising color trends that fall 2014 has brought into the beauty world. This season calls for some surprising nail trends: Sparkling gold top coats, bright metallics, pretty pastels, and anything bold and bright. With all this color on the brain, I thought about ways to amp up a boring fall manicure with loads of color. The result? Instead of following protocol with one bold statement nail, I made all 10 nails stand out!

To get the look above, try our Essential Nail Polish in:

L: Yellow, Smokin' Hot, Pot of Gold, Party Purple, Bubble Gum Pink
R: Teal Blue, Bubble Gum Pink, Mango Madness, Smokin' Hot, Yellow

What color combinations will you try?

Sara


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