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Winter Skin Survival Guide
Winter Skin Survival Guide
THURSDAY, DECEMBER 18, 2014

Winter is great for a lot of beautiful things: Crisp fresh snow, holiday memories...but dry, dull skin? Not so much. Luckily for you, we've pulled together our favorite beautifying tips to keep you glowing long after the holidays have ended! 

1.) Exfoliating Cleansing Cloths - These portable cloths are perfect do double-duty: Not only do they remove every last trace of makeup, but the gently exfoliate for soft, clean skin!
2.) Hydrating Face Primer - Try this innovative primer to lock on makeup and lock in moisture on a harsh winter day.
3.) Tinted Moisturizer - If your heavy foundation is doing a number on your skin, try this hydrating, breathable moisturizer for sheer, even coverage. Plus, it has SPF 20—Still a must, even in the winter!
4.) Lip Exfoliator - Battling dry, cracked lips every winter? Try our Lip Exfoliator to reveal your softest lips ever!
5.) Soothing Lip Balm - Once you've exfoliated your lips, keep them feeling healthy with this balm. Plus, it smells scrumptious!

What are your favorite tips for keeping your skin looking stunning during the chilly months?


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WWD 2014 Beauty Brand of the Year!
WWD 2014 Beauty Brand of the Year!
TUESDAY, DECEMBER 16, 2014

On December 11th, 2014, e.l.f. was named Beauty Brand of the Year during the WWD 2014 Beauty Inc. Awards! We're so excited to have been honored with this very prestigious award. Especially, we would like to thank our loyal elfettes, who have certainly helped us grow tremendously over the past few years. You inspire us to create beautiful, accessible products, and we truly thank you for your continued support. Stay tuned for all the exciting things we’ve got in store for 2015. It’s going to be a beautiful year!


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How To: Post-Holiday Contouring
How To: Post-Holiday Contouring
SATURDAY, NOVEMBER 29, 2014

Yum...I've had my fill from Thanksgiving, have you? Since I, like so many other elfettes, haven't been doing much apart from eating leftovers and shopping, I'm definitely not looking my best. That's why we pulled together this Post-Holiday Contouring How-To. It's quick and easy for looking just a little more pulled together during this very hectic time of year! Check it out:

1. Draw an upside-down triangle using a shade of our Studio HD Lifting Concealer that's a shade or two lighter than your natural skintone. Fill it in, then blend in with our Studio Small Stipple Brush, the perfect buffing brush!

2.Using a shade of our Studio Moisturizing Foundation Stick that's one or two shades darker than your natural skintone, draw out the hollows of the cheek. Once again, blend it in with your Stipple Brush.

3. Using the same concealer you used to highlight, draw a thick line along the upper part of the jawbone, and blend.

4. Last but not lease, use the Foundation Stick to contour underneath the jawbone and blend. Beautiful!


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Look of the Week: Jessica's Beautiful Blues!
Look of the Week: Jessica's Beautiful Blues!
WEDNESDAY, NOVEMBER 19, 2014

Source: Shutterstock

There's just something about eye-catching, eye-enhancing looks lately that we're loving for the holiday season here at e.l.f. Since the holidays can have you so pressed for precious makeup-applying time, anything eye-enhancing is a quick way to give any look an extra pop! Much like Emma Stone's green-eyed look last week, this week, I love Jessica Chastain's smoky blue eye look. Along with her blue dress, this eye look is right on-trend for pre-winter festivities, and, of course, it makes her blue eyes look positively beautiful!

Dark shadows like the ones used here are much more prone to creasing and definitely need a primer, so be sure to prime your lids with your favorite e.l.f. primer before geting started. Then, use a neutral, brightening shadow all over the whole lid. Our Mineral Eyeshadow in Innocent is great for this, plus it's matte! You can also try our Mineral Eye Brightener as an eyeshadow as well. Now, with a precise brush, like our Studio Contour Brush, apply our Mineral Eyeshadow in Partier (Also matte!) to the outer "V" of the eyes. Blend softly inwards with the Essential Blending Eye Brush. For eyeliner, take our Studio Cream Eyeliner in Midnight, and line the eyes using the Studio Small Angled Brush. For an extra color pop, tightline too! Now for the shortcut secret: Apply our Studio Eye Enhancing Mascara in Black Sapphire! It's designed to enhance blue eyes specifically, so it's sure to make a great finishing touch for this stunning look. Plus, it's a total time-saver if you need to look put-together now in the midst of holiday hoopla.

For the rest of the face, definitely keep it subtle. Jessica has her brows neatly and softly groomed, so make it easy with our Studio Eyebrow Kit in your desired shade. Finish it up with a neutral gloss (Studio Glossy Gloss is always a safe bet, non-stick and so many colors) and you're all set for holiday glam! Wasn't that easy?

What are your time-saving holiday beauty tips?

Sara


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