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EXTENDED ONE DAY-Get a mystery gift for coming to our birthday party! Add products to cart, creating a minimum value of $25. Then use code MYSTERY in the coupon code box at checkout to receive your FREEMystery Birthday Collection-a $21 value! Plus, 10 luck elfettes will win $50 in gift cards! Set will automatically ship with your order. Cannot be combined with other offers or applied to previous purchases. Limit one per customer. Online only. Hurry, offer ends midnight PST!
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Beauty How-to: BIRTHDAY BEAUTY
Beauty How-to: BIRTHDAY BEAUTY
MONDAY, JULY 07, 2014

It's our birthday and we'll do makeup if we want to! Are you ready to get your face on to celebrate our 10 years of FABULOUS? Today I'm showing you a day-time appropriate look that will be sure to go with any ensemble and anywhere...work, school, or a day out with your special someone. In our case... makeup for the e.l.f. birthday party at the office! Follow my steps here to get Maria's look:

STEP 1

Get that beautiful face even and radiant with the Flawless Finish Foundation and Essential Foundation Brush.

STEP 2

You know this is my favorite step EVER... adding a little highlight to your cheeks with the Shimmering Facial Whip and the Flawless Concealer Brush! I love when my models GLOW! Especially on a birthday like this one :)

STEP 3

Apply a base color to your lids like one of the Smudge Pots in Ain't That Sweet or Pearls of Wisdom, using the "C" Brush in a patting and blending motion. Light lids will give you light in your eyes!

STEP 4

Add some color to the edge of your eyes too. Try the color "Back to Basics" in the Smudge Pots and blend with the Eye Contour Brush.

STEP 5

Pop open those big, bright eyes with the right liner application. The inner rim should be lighter... you can use the Eye Widener to achieve the doe-eyed look. Then fill in your lash line with a deeper shade to emphasize and contrast the white! I'm in love with the Mineral Eye Liner for this purpose. Don't forget to layer the mascara- my favorite is the mineral Infused, for its brush size and effects.

STEP 6

Get those cheeks flushed with a wet sponge and a small drop of the HD Cream Blush. Gently apply and blend in a light pink shade like "Headliner." Finish off your look with a gloss to give your lips that candy-coated feeling! I've used the Shimmer Gloss in Twinkle Pink.

Tell me about your last birthday and what e.l.f. product you used! I want to feature YOU!

xoxo
@soniacmakeup


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Emmy's All-Over Earthy Look
Emmy's All-Over Earthy Look
WEDNESDAY, JULY 02, 2014

Source: Getty

Okay, summer only means brights, right? Well, some beauty trendspotters have pointed out a few celebs who have recently gone anything but bright so far this summer! Seems that earth-tones have made a HUGE impression on the red carpet so far this summer, definitely a little surprising, but at the same time, always refreshing! We're feeling especially inspired by Emmy Rossum's recent look. Slightly bronzed, super-chic, and that lip color? Spectacular.

Want to know our recommendations for an earthy summer face? Bronzer is a definite summer must for any look. We recommend our Studio Baked Bronzer, as the baked texture gives a very natural-looking finish, and just looks so darn summery! For the eyes? We like the Studio Prism Eyeshadow in Naked! These are the perfect neutrals, and the extra bit of shimmer is glam. These are a HUGE favorite here in the e.l.f. offices, by the way! If you think only 6 shades is too limiting, then the Studio Endless Eyes Mini Pro Palette in Natural is your best bet: 32 shades of amazing!

We think this lip color is one you can have a ton of fun with! For full-coverage, slightly-matte color like Emmy's here, try our Studio Moisturizing Lipstick in Cheeky, Studio Matte Lip Color in Praline, Mineral Lipstick in Bare Brown, or Essential Lipstick in Fantasy. Prefer something a bit more sheer? Try our Studio Lip Balm in Nude, Studio Conditioning Lip Balm in Nice & NaturalMineral Moisturizing Lip Tint in Cinnamon, or Essential Jumbo Lip Gloss Stick in In The Nude. Are you a girl who needs something glossy? Try the Studio Glossy Gloss in Muted Mauve, Mineral Lip Gloss in Trendsetter, Essential Super Glossy Lip Shine in Iced Latte, Essential Luscious Liquid Lipstick in Maple Sugar, or Essential Shimmer Lip Gloss in Believe.

What do you think of a more earthy, toned-down look for summer?

Sara


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beauty how-to: GLOWING BEAUTY
beauty how-to: GLOWING BEAUTY
TUESDAY, JULY 01, 2014

Happy 4th of July Elfette, (in advance)! Are you ready for the weekend? What are you doing and wearing? I'm sure many of you are hitting the beach and are going to soak up a little sun. You might even have a bbq on the agenda, so get ready for this perfectly glowing, look to try for it! Water beware... this look is here to STAY on your face.

STEP 1

Apply the e.l.f. Studio Tinted Moisturizer to your skin with fingers or a sponge, with a drop of the Essential Shimmering Facial Whip mixed in for glow. If you want the most water-proof coverage, apply a Primer underneath and then spray lightly over your face/foundation with the e.l.f. Studio Makeup Mist & Set.

Personally, I love when my face has less layers so I prefer mixing a primer into my foundation or tinted moisturizer so it's just one application!

STEP 2

Apply a light, metallic shade of shadow from the Studio 50 Piece Makeup Artist Palette using the Studio "C" Brush in a patting motion. A single color is great for that radiant, beachy look. 

STEP 3

Don't neglect those flirty lashes! For the longest wear on your mascara, try the Waterproof Lengthening & Volumizing Mascara. The formula stays strong against sweat and frolicks in the water :)

STEP 4

I LOVE a beautiful set of brows and can't leave home without mine filled in. The Studio Brow Kit is the perfect combo of powder and gel for all brow shapes. Start off with the powder on a brow comb, and then define with gel and the Small Angled brush.

STEP 5

Time to add more shine! Using your Maximum Coverage Concealer, Apply only where it's needed for targeted areas. Remeber- less layers will feel better in the heat but I know concealer is a must for some ladies, so this would be my pick for the beach. Grab your Flawless Concealer Brush and lightly pat on some Baked Highlighter over your cheekbones and nose.

STEP 6

Your lips should be light and soft looking, so that the glow is what really shows. I've used the Glossy Gloss in Pink Candy on my model Coco.

Our real-life elfette, "NANCYBBY," uses the Pink Diamonds on her cheeks & T-zone and studio conditioning lip balm in Peaceful Pink for glow. What's YOUR favorite beach look? What do you use? i want to feature YOU!

XOXO
@soniacmakeup

 


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beauty how-to: TIMELESS PINK
beauty how-to: TIMELESS PINK
MONDAY, JUNE 30, 2014

Hello gorgeous! If you haven't heard, e.l.f. is celebrating it's 10 year BIRTHDAY! To represent our month of beauty and show you how far we've come, the e.l.f. gals requested a "Timeless Pink," look. This theme is all about being your best self and using makeup to enhance your natural features without trying too hard. My beautiful model, Eunice, looks so elegant! Try out some timeless :)

STEP 1

I began by using a damp sponge and a drop of e.l.f. Studio Flawless Foundation to even out Eunice's comlexion. The wet songe allows your foundation to be sheer and glowy.

STEP 2

Apply a highlight to your cheek bones and high points of the face with a fluffy Complexion Brush. I used the Baked, Moonlight Pearls shade.

STEP 3

Try blending in the HD cream blush in Headliner, with a wet sponge into what you've already applied. It creates a lovely, soft glow in your cheeks and takes away the harsh look a powder blush can sometimes give.

STEP 4

Using the eye shadow "C" Brush, pat on a light, shimmery color like the white shade from the Sunset Prism Palette. I added a bit of water to my brush and used the shadow almost like a cream for more shine.

STEP 5

Admit it... black and brown liner get boring very fast! I loved playing with the Ash Mineral Liner on Eunice's eyes. It glides on perfectly and it's easily smudged for that soft-focus effect.

STEP 6

How would you get makeup inspired by diamonds? USE SHINY GLOSS. It does the trick! I applied the Pout Perfector and Pink Petal Lip Stain to her lips for this cute shade. Wear this any time- day or night!

What would you use from the e.l.f. line, inspired by Timeless Pink? Let me know in the comments so I can shout you out!

xoxo
@soniacmakeup


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