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Check out our Best Sellers category and Get 50% Off! Add products to cart, creating a minimum value of $25. Then enter code BESTIES in the coupon code box at checkout. Your discount will be calculated as 50% off each item in the Best Sellers category. Cannot be combined with any other offers or applied to previous purchases. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 11/26/2014.

*Free or discounted shipping offers are based on $8.00 Standard US Shipping, Canadian orders will receive $8.00 or other applicable discount off the $18.00 Canadian Standard Shipping cost.
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Look of the Week: Zendaya's Vampy Shadow
Look of the Week: Zendaya's Vampy Shadow
WEDNESDAY, OCTOBER 15, 2014

Source: Shutterstock

Zendaya Coleman is quickly becoming a superstar! I am loving this modern-vintage look she sported at a red carpet event earlier this week. She pulls out the vintage with her 20s-inspired bob haircut and her 50s-inspired silk taffeta dress, but her makeup look is full-on trendy! While vintage-inspired style tends to stay safe and sweet in the makeup department, Zendaya's look is vampy and sultry, made complete with gorgeous rose red eyeshadow! We've certainly got vampiness on the mind lately, what with the launch of #elfhalloween. Have you seen our new Halloween Beauty Books online and at Target and Walgreens? They're everything you need for all your beautiful Halloween looks, plus, some perfect shades for any transformative look (We're talking sweet to sultry!) that you want to try.

Wanna try this vampy look for yourself? It's perfect for this time of year! Per this fall's biggest skin trend, start with glowing, dewy skin. Try our Studio Mineral-Infused Primer in Radiant Glow, then our Studio Flawless Finish Foundation in your desired shade. Stipple on a peachy cream blush, like our Studio HD Blush in Superstar using the Studio Small Stipple Brush. Dab some Essential Shimmering Facial Whip in Spotlight on the high point of the cheekbones, bridge of the nose, and forehead. Groom brows with the Studio Eyebrow Kit in your desired shade. Top lips with a warm, brown lipstick. We recommend our Studio Moisturizing Lipstick in Cheeky, Studio Matte Lip Color in Praline, Mineral Lipstick in Bare Brown, or Essential Lipstick in  Fantasy. Now for the showcase of the look: The eyes! After priming with your favorite e.l.f. primer, blend the two red shades in our Vampire Beauty Book (Fourth color on the top, and second color on the bottom) on the upper and lower lids using the New Studio Blending Brush. Instant vamp!


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Make a Statement With 10 Fall Statement Nails!
Make a Statement With 10 Fall Statement Nails!
TUESDAY, OCTOBER 14, 2014

Source: Shutterstock

Being eyes, lips, and face, we don't talk about nails as much as we ought to! We love color here at e.l.f., and this elfette has been most impressed by the surprising color trends that fall 2014 has brought into the beauty world. This season calls for some surprising nail trends: Sparkling gold top coats, bright metallics, pretty pastels, and anything bold and bright. With all this color on the brain, I thought about ways to amp up a boring fall manicure with loads of color. The result? Instead of following protocol with one bold statement nail, I made all 10 nails stand out!

To get the look above, try our Essential Nail Polish in:

L: Yellow, Smokin' Hot, Pot of Gold, Party Purple, Bubble Gum Pink
R: Teal Blue, Bubble Gum Pink, Mango Madness, Smokin' Hot, Yellow

What color combinations will you try?

Sara


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e.l.f. halloween how-to: WICKED
e.l.f. halloween how-to: WICKED
TUESDAY, OCTOBER 14, 2014

Hey Elfette! How much do you love this WICKED look? If there's one look that everyone runs to for a last-minute Halloween party, it's the "all black" outfit and this Wicked makeup is PERFECT for that! Grab this Beauty Book and check out my steps below to achieve this look:

STEP 1: Pick up the red shadow on an e.l.f. Studio Contour Brush , and apply all over the lid and crease. Don't be afraid to take your shadow higher than normal on the eye. 

STEP 2: Pack on the black shadow, using the e.l.f. Studio "C" Brush and blend until you achieve a smoky effect.

STEP 3: Get those long lashes on! Give yourself some dramatic, spider-like lashes and apply several coats of mascara.

Next, use your pencil liner to add even more drama to the lower lid and inner rim.

STEP 4: Contour time! This might sound spooky, but I used the black and brown shadows to create a very strong contour on the cheek. Apply the colors to the hollows of your cheek and then use the cream shadow to add highlight above. Have some fun with this step!

STEP 5: Eye liner has many uses during Halloween! Apply a thick layer to your lips to get the "black lipstick" effect.

STEP 6: Use the gloss in the book to apply to the center of the lips for shine.

xoxo
Sonia


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RECENT COMMENT "That model is incredibly beautiful. Who is she?..."


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e.l.f. halloween how-to: QUEEN OF HEARTS
e.l.f. halloween how-to: QUEEN OF HEARTS
THURSDAY, OCTOBER 09, 2014

Hey Elfette! If you want a sexy, pin-up look for Halloween, try my QUEEN OF HEARTS! You'll be sure to make heads turn with this beautiful red lip and smoky eye. It's so easy! I used the e.l.f. "VAMPIRE" BEAUTY BOOK to create this look all for $6! Get yours before they sell out and use it afterwards for every day makeup too.

STEP 1

Apply the white shadow from the e.l.f. VAMPIRE BEAUTY BOOK, all over the lid using a "c" brush.

STEP 2

Use the grey or orange shade and apply to the crease of the eye using e.l.f. Studio Blending Brush. This helps ot build up the depth of the color.

STEP 3

Use the e.l.f. Essential Defining Eye Brush on the edges of the eye to add in the smoky effect. You can use the dark brown or the burgundy/black shade from the book to achieve this effect. Complete the eye by applying a layer of 3-in-1 Mascara and a bit of the Precision Liquid Liner to the lash line.

STEP 4

Using an Small Smudge Brush, create the outlines for the hearts near the eye. You can use the reddish shadow to do this and then fill in with your favorite, matte-red lipsitck. I chose e.l.f. Matte Rich Red to achieve this effect. Finish up the look with a vibrant red lip- use your favorite lipstick and the gloss from the book!

xoxo
Sonia


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