Limited Time Only-Grab Halloween Looks For Only $5 and Get a Fall Smoky Eye Kit for Just $6!
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Limited Time Only! Add our 7 scary beautifully Halloween Kits to your cart for just $5 ($9-$12 value). Cannot be applied to previous purchases. Offer valid online only. Offer valid while supplies last. Offer ends 11:59 PM PST 10/19/2015.

Get the Look for Just $6! Add a minimum of $25 worth of product to your shopping bag. Add the Marsala Eye Kit(SKU #51555) to your shopping bag, creating a minimum bag value of $46. Enter coupon code MARSALA at checkout to receive the Marsala Eye Kit for $6. One per order at promo price. Offer ends 11:59 PM PST 10/12/2015.
How To: Color Crush - Capri Blue!
How To: Color Crush - Capri Blue!
FRIDAY, MARCH 20, 2015

March's Color Crush is Capri Blue! We're loving this seaside-inspired shade. It's perfect for feeling a little beachy while we're waiting to spring to roll in! If you're feeling inspired by this shade, we put together this eye-popping look. And as always, tag your Color Crush inspiration for this month's shade with the #elfcolorcrush tag on Instagram, you could win a $25 gift card this month! Here's how to do it:

1.) Start with our Shadow Lock Eyelid Primer in Sheer all over the lid to create an even eyeshadow base.

2.) Using our Contour Brush, apply the darkest shade from our Flawless Eyeshadow in Beautiful Browns in the crease.

3.) Taking the white shade from our Shimmer Palette on the included brush, highlight the browbone.

4.) Using the included brush, line your lower lashline with our Cream Eyeliner in Teal Tease.

5.) Apply 2-3 coats of our Mineral Infused Mascara for winkable lashes.

6.) For even more winkable lashes, apply the half-lash strip of our Lash Collection in Everyday.



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Spring Break Must-Haves: Beach Trip!
Spring Break Must-Haves: Beach Trip!

Spring break is here! It's still chilly on the east coast (Boo!) but if you've completed your road trip to warmer shores, we've got the must-haves for spending a warm week at the beach!

1.) SPF 15 Lip Balm in  Pink - Protect those delicate lips from the sun's rays, while still looking sweet!

2.) All Over Color Stick in Pink Lemonade - As refreshing as a cold lemonade, try this multitasker to give a flirty wash of color to eyes, lips, and face.

3.) Waterproof Lengthening & Volumizing Mascara - Ride the waves and keep your flrity lashes from running. This waterproof formula won't budge.

4.) Clear Brow & Lash Gel - An easy way to keep brows neat and groomed all day, for a beautiful, natural look.

5.) Essential Wristlet - Keep all your goodies safely stored in this zippered wristlet


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e.l.f. Skin Care Regimen!
e.l.f. Skin Care Regimen!
FRIDAY, MARCH 13, 2015

After months of careful research for the highest quality ingredients, and some voting by our fans, e.l.f. Skin Care has arrived! Add e.l.f. Skin Care to your daily regimen (We've made it super-easy for you to shop the whole set!). Not sure where to get started? Let us clue you in on the ideal regimen for radiant, hydrated skin!:

1.) Soothing Serum - Pat on clean skin, working from the inside of the face out and down the neck. Focus on problem areas and fine lines.

2.) Daily Hydration Moisturizer - Working from your forehead moving down, massage gently into skin until absorbed

3.) Illuminating Eye Cream - To properly apply, gently tap around eye socket and brown bone with your ring finger (This finger applies the least amount of pressure, to avoid accidentally damaging any delicate blood vessels and making dark circles and puffiness worse!)

4.) Nourishing Night Cream - Before bed, on clean skin, pat gently onto face and neck until absorbed.



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How To: Perfectly Purple
How To: Perfectly Purple

The frost is thawing, and spring is definitely in the air! Warm up with some sweet pastel shades, and bust out our new Baked Eyeshadow Trios (They're back in stock and here to stay!). Here's a quick how-to for this perfectly purple look:

1.) Prep lids with the Essential Shadow Lock Primer in Sheer

2.) Use the Studio Blending Brush to pack the lightest color of the Baked Eyeshadow Trio in Lavender Love all over lids

3.) Use the Studio Eyeshadow C Brush to pack the middle color onto the outer half of the lid

4.) Use the Studio Contour Brush to create a “v” of the darkest shade of the trio on the outer most corner of the lid

5.) Use the Studio Cream Eyeliner in Black and the included brush to create a small wing on the top lash line

6.) Finish with the Studio 3-in-1 Mascara

***Tip: Spray your brushes with the Studio Mist & Set to bring out the pigmentation in the Baked Eyeshadows!***



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