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elf Cosmetics
Bring a touch of natural beauty to your eyes with these natural mineral eyeshadow shades that add subtle highlights for daytime or increased drama for night. With key vitamins A, B, C & E these eyeshadows hydrate and minimize the appearance of fine lines. Available in an array of light-reflecting color options they can be worn wet or dry, together or alone, for countless shimmering styles and trends. The all natural consistency makes them incredibly easy to apply and blend for a flawless finish. All our mineral makeup are mineral-based with no parabens, no preservatives and no chemical dyes.

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  • Shake the Natural Mineral Eyeshadow back and forth to get the excess powder loose into the tray.
  • Gently glide the powder onto eyelids with finger or the Eyeshadow Brush.
Ingredients: Mica, Bismuth Oxychloride, Titanium Dioxide, Zinc Oxide, Boron Nitride, Silica, Tocopheryl Acetate(Ve) , Retinyl Palmitate(Va), Panthenol(Vb), Magnesium Ascorbyl Phosphate(Vc). May Contain: Iron Oxides(CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarine Blue(CI 77007)

Zinc Oxide has natural healing qualities and is used to calm and soothe irritated skin and is an anti-inflammatory. It also acts as a physical barrier that provides excellent protection against both UVA and UVB rays. Titanium Dioxide is also an important ingredient because of its ability to provide sun protection to the skin. Mica ingredient imparts a soft focus effect that creates a natural, healthy, and youthful glow that instantly fills facial lines to reduce the appearance of wrinkles. Silica delays the aging process by moisturizing skin and stimulating collagen re-growth and also helps deliver a silky feel. Retinyl Palmitate is a Vitamin A derivative that helps to reverse signs of aging. Panthenol is a B complex vitamin, aiding in skin moisturization. Palmitate is known to normalize skin. It will help to keep skin soft and plump. Clinical results have shown that vitamin A palmitate significantly increased skin composition to increase collagen, DNA, skin thickness, and elasticity.

e.l.f. Mineral Eyeshadow

  • $3.00
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  • Size .03 oz
Item #6501
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  • Reviews

Eyeshadow is rated 4.4757 out of 5 by 1,335.
Rated 5 out of 5 by from Absolute ALL TIME FAVORITE Eye shadows! I bought elegant and enchanted. Elegant is such a pretty color it's AH-MAZING. It does have glitter but that is what makes it *so beautiful* ! I use it on the inner corners of my eyes and highlight on brow bone. Sometimes I just sweep it all over my lid it's just a perfect color for me. The other enchanted color is a matte brown. I use that on the outer 'V' area. I bought the lock and seal and OH MY took these colors to a whole NOTHER level, not that it wasn't already beautiful. You can use them with or without the color seal it looks more natural with out. All in all these colors are so beautiful I am buying like 6 more.After wearing these I don't want to go back to wearing "normal' eye shadow. No joke! Everything else I wear looks so bland compared to this, so bright and bold great color pay off and a lot comes in one thing it will last you for years. :)
Date published: 2015-01-27
Rated 2 out of 5 by from hmm slightly chalky, if all e.l.f.'s eye shadows are like this I probably won't be getting more of them. The packaging can get messy and out of hand.
Date published: 2015-01-26
Rated 4 out of 5 by from great! this product is amazing. i only have it in seductive (the matte black shade) but it is really good. my only complaint is that the packaging can be very messy, but the PRODUCT is good. i have very dark hair, it looks black but you can tell its dark brown in bright light, meaning my eyebrows are quite dark too. using a VERY small amount of this eyeshadow, i can fill in my brows and it makes them look perfect but natural. as an eye-shadow its amazing, i have oily eyelids so i generally have problems with eye-shadow, but i love this one, it stays on all day, maybe it works better on my oily eyelids because it is matte, i dont know. the problem i have with lot of pressed matte shadows is that it is hard to get colour payoff. i think since this is in a loose form, it makes it more pigmented, because this stuff is REALLY pigmented, hence why i need SO little for my brows. a little goes a really long way. when i use lock and seal with this, it is AMAZING, a completely opaque black shade that is SUPER long lasting. i use the liner sealer side of the elf eye primer and liner sealer duo with this shadow and because it is loose shadow and so pigmented, the liner sealer works amazing with this. i love love love this shadow, it is amazing, my only complaint is it can be messy, but i can overlook that for the quality of shadow i am getting. will definitely be purchasing more form the mineral eyeshadow line. super impressed. good job elf!
Date published: 2014-12-24
Rated 4 out of 5 by from Matte I got two matte colors since they were the only two neutral matte colors I could find. They work well, the light one I use on the brow bone and inner conner of the eye. The other brown I use as a transition shade and by itself.
Date published: 2014-12-20
Rated 5 out of 5 by from OMG I love this! I bought this in the shades innocent and enchanting. Both of them are matte, which I love! They have incredible pigmentation and last forever! Plus they are inexpensive and you actually get a lot of product!
Date published: 2014-12-08
Rated 5 out of 5 by from Celebrity#6502 A friend of mine gave me this to me a long time ago because she thought the color would look good on me. The eyeshadow color was in celebrity and looked amazing on my skin; to this day it's my favorite eyeshadow i own. The color oxidizes on my skin greatly and looks different color on me than the picture on here, which is something you might want to take in consideration. The only possible con about this product i can think of is that it sometimes does oxidize to the point the color is different at the end of the day and it not as vibrant. I can't vouch for any of the other shadow colors but if they are like celebrity, this product is worth the price!
Date published: 2014-12-03
Rated 5 out of 5 by from Best eyeshadow I've ever used!! I've been using E.L.F.'s mineral eyeshadow for years, and it has been amazing! I have fairly light complexion with brownish red hair. I like to use Celebrity as a base, brushed across the entire lid. Then I use Wild for contour and darker shading. The mineral shadow goes on so smoothly, and it's easy to deepen the color for night-time wear. One of the things I really love about it, though, is that it lasts FOREVER! I've probably used this last little pot for several years, and I use it every day. I hope E.L.F. never discontinues these shades because I just can't go back to a pressed powder eyeshadow!
Date published: 2014-12-01
Rated 4 out of 5 by from Like them but don't love them. I bought 2 of these a few months ago in Innocent Ivory and Naturally Nude. I am pleased with both shades but Innocent Ivory is advertised at a matte white color, when in reality it's a shimmering white, with fine purple/red-ish glitter. Naturally Nude is slightly a darker brown than showed online and has fine green glitter in it. Both eyeshadows apply smoothly and have a moderate amount of pigment. I would recommend using a primer with these because they have the tendency to smudge. I like using Innocent Ivory as sort of a top coat for some of my eyeshadows that are dull because I find it adds dimension but that's probably just me. I'd recommend these to people that like sparkles, shimmers and glitters.
Date published: 2014-11-28
  • 2015-01-31T01:02CST
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