Just in time for Mothers Day-50% Off Gifts + Spring Collection! On orders $25+ use code FORMOM in the coupon code box at checkout to receive 50% off all items in the Gifts and Spring Collection sections. Excludes Gift Cards and Beauty Bundle plans. Cannot be combined with other offers or applied to previous purchases. Maximum discount $100. Online only. Offer ends 11:59 PM PST 4/21/2014.
elf Cosmetics

The best of both worlds! Get rich eyeshadow color that has a built-in primer for long-lasting wear. The featherweight liquid formula is easy to apply and blends in for a flawless look that lasts.
Apply shadow to the eyelid and blend in with fingertips. Reapply for added color.
Aqua (Water), Mica, PVP, Magnesium Aluminum Silicate, PVM/MA Decadiene Crosspolymer, Triethanolamine, Propylene Glycol, Methylparaben, Propylparaben. May Contain: Blue No.1 Lake (CI42090), Yellow No.5 (CI 19140), Red No.40 Lake (CI 16035), Aluminum Powder, Copper Powder

e.l.f. Essential Primer Eyeshadow

  • $2.00
  • |
  • SIZE 0.2fl oz/6.0ml
Item #21601
sign up here and we'll notify you as soon as it becomes available.
Stay tuned for your
back in stock email!
Thank you, stay tuned for your back in stock email!
  • quantity
  • |
  • Woohoo! Available...
Primer Eyeshadow is rated 3.6071 out of 5 by 28.
Rated 4 out of 5 by from Very Surprised with this~ Excellent, quite pigmented, goes on smooth, very light feel. I love these will purchase other colors. The have a light shimmer ( can't really see it once it is on) but still would love these if they came in matte shades-hence my 4 stars.
Date published: 2014-03-06
Rated 5 out of 5 by from Perfection This got mixed reviews so I got it anyway and I am very glad I did. I have a very sensitive eye area and usually things like this cause a bunch of irritation. This primer does not. If i'm in a hurry I can just throw this on as my eye shadow though it is a great primer. It doesn't crease!!!! I got coco loco and it's perfect. I will be getting more shades.
Date published: 2014-01-23
Rated 5 out of 5 by from Perhaps they changed formulas? I have another brand of eye shadow and primer that is no longer available at my local drug store so I thought I'd give this a try. ?I ordered all the colors except the silver and I'm now sorry I didn't get the silver too. ?After my order arrived I read some very poor reviews and was reluctant to try them out this morning but I'm so glad I did. ?I used my usual primer first, then applied the lightest of these (don't have name handy sorry) to my entire eye area. ?It went on beautifully...better than my more expensive drug store brand actually. ?I used a powder shadow form the holiday palette with the brow products and gloss and stuff in it above my crease and under my brow bone (two different colors) then I used the bronze as a crease color and for a little build up on the outer corner of my lid and walked away with a very natural and yet totally beautiful look. I'm not a young woman and do have some eye area wrinkles (sigh) but I didn't find that they were accentuated at all with this product like some reviewers stated. ?Additionally, I had no problems blending it out it out using the e.l.f.eye contour brush (black handle) even after it dried. ?When I was done with my makeup routine I was wowed. ?
Date published: 2014-03-11
Rated 1 out of 5 by from Sticky & Little Color I just got this today, and I wanted to use it immediately. Instead of priming & spreading like you would expect, it left my eyelids sticky with uneven coverage. The colors are not blendable as they are. It's another elf product in the trash.
Date published: 2014-03-23
Rated 4 out of 5 by from I love it! I love the 'sexy silver' shade. I apply it once and then put a powder shadow (light grey) over it. It is beautiful and lasts for hours.
Date published: 2013-12-10
Rated 1 out of 5 by from nope i really wanted to like this, but first of all, the color (i got "sultry satin") is ultra silvery. it reminds me of that metallic cream eyeshadow from the late 90s. also, the more you try to rub it in so the silvery-ness blends, it crumbles and rubs off onto your brush or finger. then, if you manage to apply it just right, it feels like a plasticy layer on your eyelids and you'll want to take it off anyway. i threw mine away after a day
Date published: 2014-03-23
Rated 2 out of 5 by from Not worth it Umm, well it doesnt spread well, it will just stick to your finger and not even go on your eyelid, and it will spread a lot on one part of your eye and then another part will be empty! Mehhh
Date published: 2014-03-23
Rated 2 out of 5 by from Great if you're in a hurry Yet another product I had high hope's for but if you're expecting something highly pigmented as pictured then its not the right product for you..Very shimmery, creases, and use as a brow highlighter.I ordered the color "Misty Mauve" and no color to it as pictured just a very light shimmering effect.. I even applied about 3 layer's of it and the color to me is more of a combo of light silvery,"pinkish purple" and I don't want my eyelid's looking so shiny..I'll go back to the matte mineral's which is much better and is highly pigmented.. I use it on my brow bone only but will end up giving to my 14 yr.old niece
Date published: 2013-11-28