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elf Cosmetics

The best of both worlds! Get rich eyeshadow color that has a built-in primer for long-lasting wear. The featherweight liquid formula is easy to apply and blends in for a flawless look that lasts.
Apply shadow to the eyelid and blend in with fingertips. Reapply for added color.
Aqua (Water), Mica, PVP, Magnesium Aluminum Silicate, PVM/MA Decadiene Crosspolymer, Triethanolamine, Propylene Glycol, Methylparaben, Propylparaben. May Contain: Blue No.1 Lake (CI42090), Yellow No.5 (CI 19140), Red No.40 Lake (CI 16035), Aluminum Powder, Copper Powder

e.l.f. Essential Primer Eyeshadow

  • $2.00    $1.60
  • |
  • SIZE 0.2fl oz/6.0ml
Item #21604
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Primer Eyeshadow is rated 3.6129 out of 5 by 31.
Rated 5 out of 5 by from IN LOVE I have been searching up and down for a product like this. I was so happy to not only find it on elf but to find it within the sale section for less than 3 dollars. This is my new go to primer whenever I am doing a natural look. I am a darker skin beauty so this lovely golden primer is perfect! It's super pigmented and stays in place. If you haven't tried it yet, you're missing out!
Date published: 2014-09-24
Rated 4 out of 5 by from I really like it Overall this is a great product... it is tacky, so I feel like I have to put another eyeshadow over it (I use powder, but I'm sure a cream would work too), but that's what I expected to do. It's kind of like the difference in using tinted primer vs white when painting a wall... like any primer it preps the surface for the top layer, but having the tint adds additional coverage and depth of color. The only drawback is that there is quite a bit of shimmer in the product, which I didn't expect. It would be nice if they came out with some matte versions, as the shimmery is a little hard for me to wear to work (I'm an attorney).
Date published: 2014-06-08
Rated 2 out of 5 by from Great Highlighter, Terrible Primer Sultry SatinThis product is shimmery and will show threw some eye shadows in a good way. However, the product is runny and dries too quickly. A primer needs to be slightly tacky when applying shadows in order to hold on to those shadows for hours on end. Luckily though, there was no creasing and the doe foot applicator was tidy. I would not buy this product again. But I'm not throwing it out because it actually makes a pretty good highlighter. I'll put it on my eyes and skip the shadow all together.?
Date published: 2014-05-02
Rated 4 out of 5 by from Very Surprised with this~ Excellent, quite pigmented, goes on smooth, very light feel. I love these will purchase other colors. The have a light shimmer ( can't really see it once it is on) but still would love these if they came in matte shades-hence my 4 stars.
Date published: 2014-03-03
Rated 5 out of 5 by from Perfection This got mixed reviews so I got it anyway and I am very glad I did. I have a very sensitive eye area and usually things like this cause a bunch of irritation. This primer does not. If i'm in a hurry I can just throw this on as my eye shadow though it is a great primer. It doesn't crease!!!! I got coco loco and it's perfect. I will be getting more shades.
Date published: 2014-01-20
Rated 5 out of 5 by from Perhaps they changed formulas? I have another brand of eye shadow and primer that is no longer available at my local drug store so I thought I'd give this a try. ?I ordered all the colors except the silver and I'm now sorry I didn't get the silver too. ?After my order arrived I read some very poor reviews and was reluctant to try them out this morning but I'm so glad I did. ?I used my usual primer first, then applied the lightest of these (don't have name handy sorry) to my entire eye area. ?It went on beautifully...better than my more expensive drug store brand actually. ?I used a powder shadow form the holiday palette with the brow products and gloss and stuff in it above my crease and under my brow bone (two different colors) then I used the bronze as a crease color and for a little build up on the outer corner of my lid and walked away with a very natural and yet totally beautiful look. I'm not a young woman and do have some eye area wrinkles (sigh) but I didn't find that they were accentuated at all with this product like some reviewers stated. ?Additionally, I had no problems blending it out it out using the e.l.f.eye contour brush (black handle) even after it dried. ?When I was done with my makeup routine I was wowed. ?
Date published: 2013-12-08
Rated 1 out of 5 by from Sticky & Little Color I just got this today, and I wanted to use it immediately. Instead of priming & spreading like you would expect, it left my eyelids sticky with uneven coverage. The colors are not blendable as they are. It's another elf product in the trash.
Date published: 2013-11-05
Rated 4 out of 5 by from I love it! I love the 'sexy silver' shade. I apply it once and then put a powder shadow (light grey) over it. It is beautiful and lasts for hours.
Date published: 2013-10-18