Buy One Get One 50% Off - PLUS A FREE KABUKI! Add products to cart, creating a minimum value of $30. Then enter code BLACKFRIDAY in the coupon code box at checkout. Your discount will be calculated as 25% off each item. One of two Kabuki Brushes will ship free with your order. Cannot be combined with any other offers or applied to previous purchases. Excludes gift cards, Beauty Bundle Plans, and sale items. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 11/30/2014.

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elf Cosmetics

Was $30, Now $15 - You Save 50%!

All the colors of the rainbow.. and more! Our Ultimate Eyeshadow Palette features 144 gorgeous shades to create endless eye looks for the makeup artist in all of us. From bright blue hues to perfect plums, rich neutrals and sparkling charcoals, these long-lasting, pigmented shadows are ideal for creating vivid day and night looks that reflect your personal style. A kaleidoscope of colors packaged in a sleek and thin palette design, perfect for convenient organized storage. Discover beautiful eyes with the Ultimate Eyeshadow Palette!

Closed: 11" x 9" x .625"
Open: 11" x 18" x .25"

  • elf Cosmetics press
  • elf Cosmetics press
  • elf Cosmetics press
  • Apply the lightest color all over the eyelid as a base or to highlight.
  • Apply the medium shade over the eyelid or in the crease to contour.
  • Apply the darkest shade to define and line the eye for depth and a smoky look.
  • Talc, Mica, Zinc Stearate, Kaolin, Paraffinium Liquidum(Mineral Oil), Petrolatum, Bis-Diglyceryl Polyacyladipate-2, Methylparaben, Propylparaben. May Contain: Iron Oxides (CI 77491 , CI 77492 , CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891), Yellow No.5 Lake (CI 19140), Red No.40 Lake (CI 16035), Ultramarine Violet (CI 77077), Blue No.1 Lake (CI 42090)

    e.l.f. Studio 144-Piece Ultimate Eyeshadow Palette

    • $30.00    $15.00
    Item #71804S
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    144-Piece Ultimate Eyeshadow Palette is rated 4.3804 out of 5 by 347.
    Rated 2 out of 5 by from awful, powdery, BROKEN!! I just received mine in the mail today. Spent $40 on my total sale. This came in and 5 pieces were broken. The product is very powdery, and pretty much just wipes away when I try to blend them in. I am not happy at all. This was the thing I was most excited for. :(
    Date published: 2014-11-26
    Rated 4 out of 5 by from Great Pallette overall 2 years after I purchased this palette, I can finally get around to reviewing it.First off, just let me say how much I love this palette. I use it a lot for smokey eyes and trying diffrent looks that I see on pinterest. But, it does have its flaws.I find that most of the matte colors in this palette aren't pigmented very well. Especially the lighter browns and most of the shades that are similar to white or nudey colors. The darker mattes seem to show up fine.Another thing is, the lighter colors with shimmer in it show up fine too. This isnt a big deal for me, but I usually like to wear matte shadows instead of shimmer.The other problem is with fallout. I end up having to do my foundation and concealer after I do my eyes.But overall I love this palette and I definitely would recommend it to anybody!!
    Date published: 2014-11-23
    Rated 5 out of 5 by from Great value! I have bought both the color and neutral pallets awhile back and I've been in love since. The neutrals gave me so many choices to experiment with that I've found shades that I would have NEVER thought would look good on me are perfect! I only wish there was a way to buy a specific color I use all the time. The colors I will say aren't as pigmented as I would like and I wish there were some shades in between what they gave you. As a lid color I don't use it often, but they are great if you would like to do eyeliners, but overall for the price you can't beat it! If you are wanting to experiment more with shadows in both neutral and color but don't want to break the budget I HIGHLY recommend!
    Date published: 2014-11-21
    Rated 5 out of 5 by from Love it I absolutely love this set it goes on so well and looked so viblrent if you want eyeshadow this is the kit to get!!!I LOVE IT!!
    Date published: 2014-11-19
    Rated 5 out of 5 by from amazing I bought this wonderful palette a month ago,I can't believe how awesome this palette is.I'll recommend this palette to anyone who doesn't want to break her bank because of a makeup.Elf
    Date published: 2014-11-18
    Rated 4 out of 5 by from e.l.f. 144 Piece Ultimate Eyeshadow Palette Wow so many colors to work with. The possibilities are endless. Great palette.
    Date published: 2014-11-16
    Rated 5 out of 5 by from So much to do! I painted my face like a sugar skull this Halloween and since I planned ahead, I wanted to use this palette for some of the colored parts. Once I got this in, I was in love. I'm not very talented yet with makeup but with all of these options, at such a great price, I can experiment with many looks. Thank you once again, E.L.F.!
    Date published: 2014-11-12
    Rated 5 out of 5 by from Use with primer or Lock and Seal I have had this palette for 2 years, and I have yet to get tired of it. I use 2 different colors a day, and none of them are down to the bottom yet. I use a primer every time I use this palette (daily) and the colors are bright and stay on for at least 12 hours.
    Date published: 2014-11-11