Start the Season with the Summer Kickoff Kit - a $21 Value for Just $6 with code SUN !
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Add a minimum of $25 worth of product to your shopping bag. Add the Summer Kickoff Kit (SKU #51522) to your shopping bag, creating a minimum bag value of $46. Enter coupon code SUN at checkout to receive the Summer Kickoff Kit for $6. May be combined with flash sale promotions. Offer valid online only. Limit one per order at promo price. Offer ends 11:59 PM PST 6/1/2015.
Bring a touch of natural beauty to your eyes with these natural mineral eyeshadow shades that add subtle highlights for daytime or increased drama for night. With key vitamins A, B, C & E these eyeshadows hydrate and minimize the appearance of fine lines. Available in an array of light-reflecting color options they can be worn wet or dry, together or alone, for countless shimmering styles and trends. The all natural consistency makes them incredibly easy to apply and blend for a flawless finish. All our mineral makeup are mineral-based with no parabens, no preservatives and no chemical dyes.

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  • Shake the Natural Mineral Eyeshadow back and forth to get the excess powder loose into the tray.
  • Gently glide the powder onto eyelids with finger or the Eyeshadow Brush.
Ingredients: Mica, Bismuth Oxychloride, Titanium Dioxide, Zinc Oxide, Boron Nitride, Silica, Tocopheryl Acetate(Ve) , Retinyl Palmitate(Va), Panthenol(Vb), Magnesium Ascorbyl Phosphate(Vc). May Contain: Iron Oxides(CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarine Blue(CI 77007)

Zinc Oxide has natural healing qualities and is used to calm and soothe irritated skin and is an anti-inflammatory. It also acts as a physical barrier that provides excellent protection against both UVA and UVB rays. Titanium Dioxide is also an important ingredient because of its ability to provide sun protection to the skin. Mica ingredient imparts a soft focus effect that creates a natural, healthy, and youthful glow that instantly fills facial lines to reduce the appearance of wrinkles. Silica delays the aging process by moisturizing skin and stimulating collagen re-growth and also helps deliver a silky feel. Retinyl Palmitate is a Vitamin A derivative that helps to reverse signs of aging. Panthenol is a B complex vitamin, aiding in skin moisturization. Palmitate is known to normalize skin. It will help to keep skin soft and plump. Clinical results have shown that vitamin A palmitate significantly increased skin composition to increase collagen, DNA, skin thickness, and elasticity.

e.l.f. Mineral Eyeshadow

  • $3.00    $1.99
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  • Size .03 oz
Item #6505
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  • Reviews

Eyeshadow is rated 4.4735 out of 5 by 1,356.
Rated 5 out of 5 by from Great quality - lasts all day These mineral shadows are one of the best products for the price. I just love them!! Bring out more shades if possible...
Date published: 2015-05-25
Rated 3 out of 5 by from Not matte at all I bought this in Seductive which had parentheses saying matte next to the name and I opened it and it had so much glitter in it. I was so upset because I really needed that black color to be matte for a certain look I had to do. Other than the unnecessary glitter being put into the matte shadow they really are nice and pigmented.
Date published: 2015-05-24
Rated 5 out of 5 by from My Everyday Eyeshadow I absolutely love the mineral eyeshadows. I use them everyday, mainly the Elegant, Wild and Bronzed colors. I always use a blending brush if I want a matte finish...this takes away the glitter look, but leaves behind the color. I have been using them for about 3 years now, but I noticed a change in the Wild pigment recently. The color is darker and has more glitter. I preferred the older, lighter version.
Date published: 2015-05-20
Rated 5 out of 5 by from Great Pigmentation! I bought it with the spring cleaning sale, and they had sold-out on the eye shadow I was eyeing, so I chose this one instead. I am very pleased to say I am glad I did. The color comes out amazing! I wasn't sure if the container and product would be okay if I peeled off the whole sticker covering the holes for the product to come out and the container would get jumbled around. So I didnt completely take off the sticker, to keep it neat if it were to ever fall or get fumbled around in my bag.
Date published: 2015-05-13
Rated 1 out of 5 by from Cheap, obviously. I bought these on the last 50% off sale and was really disappointed. Four of the colors were the shimmery ones which look so ridiculously cheap, they're so obnoxiously shimmery on your eyes. It even feels like you're just rubbing glitter on your eyelid. Not only that, but the colors didn't seem true to the photos. Especially the purple color (The lighter colors were too dark, and the purple wasn't dark enough. The "wild" color seemed pretty true to the photo, though.) The only one I halfway liked was the matte color I received, I believe it was called temptress. But I've stopped using it after about a week, I realized it's basically gone after a couple of hours (although I don't use any sort of setting spray).Not to mention these loose eyeshadows go EVERYWHERE while you're trying to apply.Overall I'm really disappointed. this is the first ELF online purchase I made and basically everything was sort of garbage.
Date published: 2015-05-11
Rated 5 out of 5 by from Beautiful I love this mineral eyeshadow,the color is amazing!!!
Date published: 2015-05-05
Rated 5 out of 5 by from Super impressed. Been using these eye shadows for about 2 years now. I apply eye shadow everyday using "Celebrity" as a base and the one pot lasted me a bit over 1 year. Most of them are super sparkly in a pretty and natural way - not a chunky glittery way. Then some are more matte - still very pretty. Would recommend these to anyone. Can't believe the price for the value and how long they last....
Date published: 2015-05-04
Rated 1 out of 5 by from no pigment at all I'm so disappointed,i bought all the shades it is too shimmiery without no pigment at all.I love elf but this one is not good.
Date published: 2015-04-25
  • 2015-05-30T10:38CST
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