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Buy one get one 50% off!! Add products to cart, creating a minimum value of $25. Then enter code BOGO50 in the coupon code box at checkout. Your discount will be calculated as 25% off each item. Cannot be combined with any other offers or applied to previous purchases. Excludes Sale items, Beauty Bundle plans and Gift Cards. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 9/1/2014.
elf Cosmetics

Bring a touch of natural beauty to your eyes with these natural mineral eyeshadow shades that add subtle highlights for daytime or increased drama for night. With key vitamins A, B, C & E these eyeshadows hydrate and minimize the appearance of fine lines. Available in an array of light-reflecting color options they can be worn wet or dry, together or alone, for countless shimmering styles and trends. The all natural consistency makes them incredibly easy to apply and blend for a flawless finish. All our mineral makeup are mineral-based with no parabens, no preservatives and no chemical dyes.
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  • Shake the Natural Mineral Eyeshadow back and forth to get the excess powder loose into the tray.
  • Gently glide the powder onto eyelids with finger or the Eyeshadow Brush.
Ingredients: Mica, Bismuth Oxychloride, Titanium Dioxide, Zinc Oxide, Boron Nitride, Silica, Tocopheryl Acetate(Ve) , Retinyl Palmitate(Va), Panthenol(Vb), Magnesium Ascorbyl Phosphate(Vc). May Contain: Iron Oxides(CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarine Blue(CI 77007)

Zinc Oxide has natural healing qualities and is used to calm and soothe irritated skin and is an anti-inflammatory. It also acts as a physical barrier that provides excellent protection against both UVA and UVB rays. Titanium Dioxide is also an important ingredient because of its ability to provide sun protection to the skin. Mica ingredient imparts a soft focus effect that creates a natural, healthy, and youthful glow that instantly fills facial lines to reduce the appearance of wrinkles. Silica delays the aging process by moisturizing skin and stimulating collagen re-growth and also helps deliver a silky feel. Retinyl Palmitate is a Vitamin A derivative that helps to reverse signs of aging. Panthenol is a B complex vitamin, aiding in skin moisturization. Palmitate is known to normalize skin. It will help to keep skin soft and plump. Clinical results have shown that vitamin A palmitate significantly increased skin composition to increase collagen, DNA, skin thickness, and elasticity.

e.l.f. Mineral Eyeshadow

  • $3.00
  • |
  • SIZE .03 oz
Item #6501
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Eyeshadow is rated 4.4829 out of 5 by 1,313.
Rated 3 out of 5 by from Wonderful! ...Until they were discontinued. I LOVE LOVE LOVE these loose powder eyeshadows. Some people can't stand the shimmer, but since I have really sensitive skin and only apply it very lightly, I think these are fantastic. I don't do anything super fancy, just a light brush across the lid. Purples and greens bring out my eye color best, so when my mom bought a bunch of these for me for Christmas I fell in love with Flirty and Earthy. BUT--now it seems that both of these have been discontinued! I found Earthy in the Sale section in limited quantity... But Flirty is my absolute favorite (as it gives a very faint purple shimmer) and now it's gone! These would have a 5 star rating if e.l.f. wasn't doing away with the two colors I love most :( Bring them back, please!
Date published: 2014-08-23
Rated 5 out of 5 by from a lot of fun after you've gotten used to them Easy to use, a bit messy, but worth it. Some can be quite shimmery, but if you find the right combination for your eye color, it's not so over-the-top. I like to use the essential jumbo eye shadow stick as a base (since those aren't really great just on their own anyway) - just swipe it entirely across the lid, then use a light layer of one of the matte shadows, then blend and even it out with one of the light shimmery ones over my lid and then brow bone to highlight. Besides, I've found both the mineral shadow and the eye shadow stick on their own wear off quickly, but combined, it has improved longevity. It gives a more dramatic look, but it's fun. About a year ago I couldn't care less about make-up, honestly, and after having these shadows and trying out a few different methods, I actually enjoy putting make up on. If that doesn't say something, then I don't know.
Date published: 2014-08-22
Rated 5 out of 5 by from LOVE LOVE LOVE These eyeshadows are great!!! They apply well and also very blendable. They have a beautiful sparkle to them. It is a must buy but it is quite messy.?
Date published: 2014-08-22
Rated 5 out of 5 by from Elf Mineral Shadows I have bought most of the elf mineral shadows. I do not wear make up daily so they have lasted a extremely long time. For a bolder color I dip my brush in a little water and then into the color I want and it makes much more vibrant for a softer look using just the shadow is great..
Date published: 2014-08-19
Rated 4 out of 5 by from super shimmery I bought Angelic, Caffeinated, Glamorous, and Sweet. Colors were a little off. Angelic have a silver look when applied, very shimmery. Sweet is a very light pink, cute, very shimmery. Caffeinated, dark brown as expected, very shimmery. Glamorous, unfortunately for me, looks purple, very shimmery. I expected it to be a darker shade of pink. Overall I'm happy with these but because of extreme shimmer I don't plan to wear them daily.
Date published: 2014-08-13
Rated 5 out of 5 by from Move over Bare Minerals!!!! I own almost all of these. They are identical to Bare Minerals loose shadows, many have the pigmentation and play of MAC pigments. I've been using loose pigment for years, these don't disappoint. I thought I had finally come across one that was a dud *Enchanting* No color came off in a swatch but when applied to the eye it was a stunning crease/transition color!
Date published: 2014-08-11
Rated 5 out of 5 by from I recently just bought this mineral eyeshadow in Celebrity and I love it. The color of the actual eye shadow is much darker than the picture online, but it is perfect for what I wanted. It is very shimmery, it even looks like huge chunks of glitter in the container, but it blends out very nicely. I will be purchasing more colors with my next order.
Date published: 2014-08-07
Rated 3 out of 5 by from Dare I say..a bit much For me, these were far too shimmery. There's shimmer and then there's just too much. I do see there are ones specified as matte and so forth but I didn't feel the color pay off was good enough to offset the shimmer. I am not one to limit myself because of my age but it was definitely a bit much - I felt like someone off of the movie "twilight"... This may be better for a younger crowd. I prefer the pressed mineral shadows.
Date published: 2014-07-19