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All Day Coffee Break! Get the Dazzle and Delight Collection for ONLY $30! Originally $90, Save 67% on the Dazzle and Delight Collection (#51478) - no code required! Offer cannot be applied to previous purchases. Online only. Limit 3 sets per person at promo price. Hurry, offer ends 11:59 PM PST!

Free or discounted shipping offers are based on $8.00 Standard US Shipping, Canadian orders will receive $8.00 or other applicable discount off the $18.00 Canadian Standard Shipping cost.
elf Cosmetics

Bring a touch of natural beauty to your eyes with these natural mineral eyeshadow shades that add subtle highlights for daytime or increased drama for night. With key vitamins A, B, C & E these eyeshadows hydrate and minimize the appearance of fine lines. Available in an array of light-reflecting color options they can be worn wet or dry, together or alone, for countless shimmering styles and trends. The all natural consistency makes them incredibly easy to apply and blend for a flawless finish. All our mineral makeup are mineral-based with no parabens, no preservatives and no chemical dyes.

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  • Shake the Natural Mineral Eyeshadow back and forth to get the excess powder loose into the tray.
  • Gently glide the powder onto eyelids with finger or the Eyeshadow Brush.
Ingredients: Mica, Bismuth Oxychloride, Titanium Dioxide, Zinc Oxide, Boron Nitride, Silica, Tocopheryl Acetate(Ve) , Retinyl Palmitate(Va), Panthenol(Vb), Magnesium Ascorbyl Phosphate(Vc). May Contain: Iron Oxides(CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarine Blue(CI 77007)

Zinc Oxide has natural healing qualities and is used to calm and soothe irritated skin and is an anti-inflammatory. It also acts as a physical barrier that provides excellent protection against both UVA and UVB rays. Titanium Dioxide is also an important ingredient because of its ability to provide sun protection to the skin. Mica ingredient imparts a soft focus effect that creates a natural, healthy, and youthful glow that instantly fills facial lines to reduce the appearance of wrinkles. Silica delays the aging process by moisturizing skin and stimulating collagen re-growth and also helps deliver a silky feel. Retinyl Palmitate is a Vitamin A derivative that helps to reverse signs of aging. Panthenol is a B complex vitamin, aiding in skin moisturization. Palmitate is known to normalize skin. It will help to keep skin soft and plump. Clinical results have shown that vitamin A palmitate significantly increased skin composition to increase collagen, DNA, skin thickness, and elasticity.

e.l.f. Mineral Eyeshadow

  • $3.00
  • |
  • SIZE .03 oz
Item #6501
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Eyeshadow is rated 4.4775 out of 5 by 1,332.
Rated 4 out of 5 by from Matte I got two matte colors since they were the only two neutral matte colors I could find. They work well, the light one I use on the brow bone and inner conner of the eye. The other brown I use as a transition shade and by itself.
Date published: 2014-12-20
Rated 5 out of 5 by from OMG I love this! I bought this in the shades innocent and enchanting. Both of them are matte, which I love! They have incredible pigmentation and last forever! Plus they are inexpensive and you actually get a lot of product!
Date published: 2014-12-08
Rated 5 out of 5 by from Celebrity#6502 A friend of mine gave me this to me a long time ago because she thought the color would look good on me. The eyeshadow color was in celebrity and looked amazing on my skin; to this day it's my favorite eyeshadow i own. The color oxidizes on my skin greatly and looks different color on me than the picture on here, which is something you might want to take in consideration. The only possible con about this product i can think of is that it sometimes does oxidize to the point the color is different at the end of the day and it not as vibrant. I can't vouch for any of the other shadow colors but if they are like celebrity, this product is worth the price!
Date published: 2014-12-03
Rated 5 out of 5 by from Best eyeshadow I've ever used!! I've been using E.L.F.'s mineral eyeshadow for years, and it has been amazing! I have fairly light complexion with brownish red hair. I like to use Celebrity as a base, brushed across the entire lid. Then I use Wild for contour and darker shading. The mineral shadow goes on so smoothly, and it's easy to deepen the color for night-time wear. One of the things I really love about it, though, is that it lasts FOREVER! I've probably used this last little pot for several years, and I use it every day. I hope E.L.F. never discontinues these shades because I just can't go back to a pressed powder eyeshadow!
Date published: 2014-12-01
Rated 4 out of 5 by from Like them but don't love them. I bought 2 of these a few months ago in Innocent Ivory and Naturally Nude. I am pleased with both shades but Innocent Ivory is advertised at a matte white color, when in reality it's a shimmering white, with fine purple/red-ish glitter. Naturally Nude is slightly a darker brown than showed online and has fine green glitter in it. Both eyeshadows apply smoothly and have a moderate amount of pigment. I would recommend using a primer with these because they have the tendency to smudge. I like using Innocent Ivory as sort of a top coat for some of my eyeshadows that are dull because I find it adds dimension but that's probably just me. I'd recommend these to people that like sparkles, shimmers and glitters.
Date published: 2014-11-28
Rated 5 out of 5 by from GREAT! These are really great! Not much more to say. Definitely get these if your thinking about them!!
Date published: 2014-11-26
Rated 5 out of 5 by from Beautiful eyeshadow to combine with Studio pigment I apply e.l.f. Mineral Eyeshadow Primer in Sheer. Then I use this in Passionate Purple, to define my crease and outer lid area. I tap a few dots into the lid and swirl it around with an eyeshadow "C" brush. Tap off the excess and apply it. I buff it to create a look without any lines. I use Temptress (matte) in Mineral eyeshadow to blend it out and and Seductive (matte) to define the outer crease and the lower lash line. It is a beautiful look and the secret is in the blending. This is eye makeup that you don't need a trowel to apply. A little goes a long way.
Date published: 2014-11-09
Rated 5 out of 5 by from Best I was given one as a gift and ever since then I always use them. They work great, last long, and come off easily. This is a steal especially when you buy them 50% off. This is a must buy.
Date published: 2014-11-04