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Buy One Get One 50% Off - PLUS A FREE KABUKI! Add products to cart, creating a minimum value of $30. Then enter code BLACKFRIDAY in the coupon code box at checkout. Your discount will be calculated as 25% off each item. One of two Kabuki Brushes will ship free with your order. Cannot be combined with any other offers or applied to previous purchases. Excludes gift cards, Beauty Bundle Plans, and sale items. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 11/30/2014.

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elf Cosmetics

Preps your eyelid for smoother, longer-lasting and crease-proof eyeshadow. The lightweight liquid formula quickly absorbs into the skin for comfortable wear and increases eye color longevity.
  • Apply a thin coat to the eyelid and blend in.
  • Allow formula to dry before applying eyeshadow.
Ingredients: Cyclopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Kaolin, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Barium Sulfate , Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019).

e.l.f. Essential Eyelid Primer

  • $1.00
  • |
  • SIZE .11 fl oz
Item #7501
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Eyelid Primer is rated 4.3031 out of 5 by 1,201.
Rated 5 out of 5 by from LOVE, LOVE, LOVE I bought these for everyday use and they are good and serve the purpose but the only problem is once you put it on, it dries immediately and it's difficult to even it out. Still love though because the eyeshadow covers it up, unless it's a real light color.
Date published: 2014-11-26
Rated 2 out of 5 by from Dried Up I bought the primer and was super disappointed to find that it was completely dried up when I first opened it. I tried rubbing the sponge tip against the inside of the tube but it came out dry as a bone every time I tried. I can see from the sponge tip that it was a beautiful color with some sparkle in it. I will try ordering one more time...hopefully I will have more luck next time! I'm not sure if I'd recommend this product to a friend because I was not able to try it...
Date published: 2014-11-18
Rated 5 out of 5 by from Fabulous product! I'd never used an eyeshadow primer before, so I really wasn't sure what to expect. I LOVE it. I just swipe some on my eyelid, blend it in with my fingers, let it dry, and my eye makeup doesn't budge. Not only that, but it actually looks amazing all by itself without eye shadow! I got this in pearl and sheer. I use the pearl on my eyelid and sheer under my eye, and using it that way brightens everything up beautifully. I instantly look awake. I love the shimmer/sparkle of the pearl on my lids and the smooth, natural finish of the sheer underneath. One note, do NOT make the mistake of using the pearl underneath your eyes, as it looks like you went a bit overboard on the glitter or are going to a disco. The first time I used the pearl, I was so thrilled with how great it looked on my lids that I kept blending all around my eye without thinking, and realized my mistake after the fact. But that was my bad. NOTHING bad to say about this product. And for a dollar? Seriously?! You really can't beat that value.
Date published: 2014-11-15
Rated 5 out of 5 by from Works just as good as more expensive brands This primer is only a dollar and works just as well as the $20 dollar eye primers I used to buy. My eyeshadow stays put, doesn't crease or smudge. For a dollar! My only suggestion is to have some of these in colors that would also look good on their own. I have a more expensive primer that on days I'm running late I can use without shadow but look like I took the extra step to put shadow on.
Date published: 2014-11-14
Rated 5 out of 5 by from Works wonderful I got the eyelid primer to help my eye shadows last longer and it does exactly that, now I don't have to do touch ups to my eye makeup and I don't worry about my eye shadow creasing
Date published: 2014-11-13
Rated 5 out of 5 by from Pretty awesome! I bought this a while ago in sheer, and it really works well! As a college student, I don't have money to spend on makeup, especially because I usually don't wear it, but the times I've used this it really works! My eyeshadow has a tendency to not want to move from one spot on my eye, making my eyeshadow uneven, but when I use the primer it's much easier to apply for some reason. Also, my eyeshadow actually stays on, even though I walk to all of my classes and some are pretty far away. It's pretty great!
Date published: 2014-11-09
Rated 5 out of 5 by from LOVE this product. Holy Grail. This product doesn't get enough credit! I've used some higher-end primers but I keep coming back to this one. It does exactly what you want an eyeshadow primer to do. My eyeshadow doesn't crease after 8+ hours of wear. Plus it's so affordable.
Date published: 2014-11-06
Rated 5 out of 5 by from Great Impulse Buy I hate spending so much on primers. I do on the eyes for shadow because it's a plus area. Other reviewer was right, we spend over twenty times for less. Holds all night.
Date published: 2014-11-06