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Buy One Get One 50% Off - PLUS A FREE KABUKI! Add products to cart, creating a minimum value of $30. Then enter code BLACKFRIDAY in the coupon code box at checkout. Your discount will be calculated as 25% off each item. One of two Kabuki Brushes will ship free with your order. Cannot be combined with any other offers or applied to previous purchases. Excludes gift cards, Beauty Bundle Plans, and sale items. Maximum discount $100. Offer valid online only. Offer ends 11:59 PM PST 11/30/2014.

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elf Cosmetics

Create lush and bold lashes with our Volume Pluming Mascara. The oversized brush fully coats lashes from root to tip for an intense and dramatic effect. The Vitamin B rich formula conditions and strengthens for visibly healthier looking lashes.
  • Apply from root to tip of lashes.
  • Reapply if desired.
  • Aqua(Water), Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Oxokerite, Stearic Acid, Cetearyl Alcohol, Silica, Caprylic/Capric Triglycerides, Triacontanyl PVP, Glyceryl Stearate, Polyvinylpyrrolidone, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Triethanolamine, PEG-100 Stearate, Sodium Laureth-12 Sulfate, Phenoxyethanol, Panthenol(Vb), Methylparaben, Propylparaben. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499) May Contain: Iron Oxides(CI 77891, CI 77892, CI 77899)

    e.l.f. Studio Volume Plumping Mascara

    • $3.00
    Item #81415
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    Volume Plumping Mascara is rated 3.5632 out of 5 by 87.
    Rated 4 out of 5 by from Gets better over time When I first tried this mascara, I felt that the brush was too big and the formula was just too wet. (My favorite mascara is Voluminous, and I always wear waterproof due to oily skin.) To start off, I was actually using this as my "base" mascara - I would put a coat of this on, and then before it completely dried I'd put a couple coats of a different mascara on top. (I like mixing mascaras, and I figured this one would be fine as a base coat.) It worked great like that.After a few weeks however, the formula in the tube got to a better consistency for me - it's not so wet and heavy anymore. And, after practicing with the huge brush over time, it's getting much easier to use. I've actually worn this mascara by itself (rather than layered under a "better" mascara) and I am quite pleased with the result. It didn't smudge off or flake off - it lasted for me and stayed put. I use several coats to get the effect I like, and this mascara worked just fine.Now, it's not going to give you that luscious, falsie look, but it's a great everyday mascara, imo!
    Date published: 2014-11-11
    Rated 4 out of 5 by from Good Mascara I'm not used to the fiber wands (been used to the plastic/spikey wands) but this does really well. Just would like a cleaner tube top, to help get more excess product off the fibers so there's not clumping.
    Date published: 2014-11-10
    Rated 5 out of 5 by from love iy Had i followed people's opinion i would have missed out on a great product. Dont look at the cost. The quality is amazing. The wand and formula gives your lashes definition. I was impressed. I prefer it to the mac and msybelline line. For those not liking the product.... i dont know what else you need this mascara to do to wow you. I love it and im happyi took it up
    Date published: 2014-11-01
    Rated 5 out of 5 by from Wonderful product! I get mine at Walmart, there they have it for $1 instead of $3. I love how this mascara applies, how it makes my lashes stay covered all day and removes so easily! I have no complaints and will use this as long as its available!
    Date published: 2014-10-26
    Rated 2 out of 5 by from Is not a good mascara for me... I bought this mascara so hoping that it would be an amazing one....After only 2 minutes or so I gave up and went to a different one...I usually absolutely love most of elf products, but this for me was a miss.....I actually love the wand/brush, but the product was just horrible for me....Reading through some of the other reviews I see that some people love it....That tells me not every product will work for every face/eye/mouth.....Even though this did not work for me, at least try it, the price is amazing..It may just be your new favorite...
    Date published: 2014-10-23
    Rated 5 out of 5 by from Nice Volume I love this mascara it really makes my eyelashes longer
    Date published: 2014-10-01
    Rated 3 out of 5 by from Ok Mascara I received this mascara in the September beauty bundle. i was excited to try it, i'm always looking for a good decently priced mascara. but when i tried it, it was by no means "volume plumping." this mascara is ok for a natural look but if you are looking for volume i don't recommend.
    Date published: 2014-09-24
    Rated 4 out of 5 by from Finally! Elf mascaras are very hit and miss for me. But I'm calling this one my biggest hit so far. It does exactly what I need an every-day mascara to do, at a ridiculously low price. I'm satisfied.
    Date published: 2014-09-13